Overview
We currently have a wonderful opportunity to join our dynamic team as a Local Marketing Manager/Duty Manager at our Plymouth site. Nestled in the historic Royal William Yard, our boutique hotel and signature restaurant offer a unique blend of comfort, character, and cuisine. We pride ourselves on delivering personalised service, locally inspired experiences, and a warm, welcoming atmosphere. We’re looking for a creative and driven Local Marketing Manager to bring our brand to life, attract the right audience, and help us grow our presence in the community and beyond.
Job summary
The Local Marketing Manager/Duty Manager will combine creative marketing with strong operational leadership to drive customer loyalty, brand awareness, and revenue growth. Working closely with the General Manager, Marketing, and restaurant team, they will ensure consistent delivery of our brand vision, high standards of service, and an exceptional guest experience.
Key responsibilities
* Work alongside the General Manager to manage room rates, build consistent corporate trade and stay packages with local businesses.
* Develop and execute a comprehensive local marketing plan for both the restaurant and hotel.
* Act as Duty Manager, overseeing daily operations, ensuring exceptional guest service, and maintaining high operational standards.
* Manage budgets, liaise with local suppliers, and make decisions on promotions, events, and partnerships in line with business objectives.
* Identify key customer segments and develop targeted marketing campaigns.
* Track and report on ROI for marketing initiatives and adjust strategies accordingly.
* Digital Marketing & Social Media: Manage and grow social media presence (Instagram, Facebook, TikTok, etc.) with engaging, brand-aligned content.
* Oversee Google My Business, TripAdvisor, Yelp, and other review platforms.
* Brand & Community Engagement: Develop local partnerships (e.g. tourism boards, local businesses, events, influencers).
* Organise and promote in-house events, seasonal promotions, and community initiatives.
* Work alongside the General Manager and central marketing team to maintain brand consistency and push wider brand initiatives.
Qualifications
* 2+ years of experience in marketing, preferably in hospitality, food & beverage, or lifestyle brands.
* Excellent communication, writing, and storytelling skills.
* Strong visual and brand awareness.
* Self-starter with a creative mindset and a love for food, hospitality, and community.
Benefits
We offer competitive benefits including:
* Unlimited 50% discount off our food for friends and family at any of our Bistrots
* Access to Wagestream for earnings visibility and financial wellbeing tools
* Discounted room rates at our two hotels
* Discounted selected dishes on shift and wines at cost price
* 24/7 employee assistance programme and wellbeing support
* Staff nights out and regular incentives
* Annual company rewards including holiday vouchers
* Future Leaders course for bespoke career development
* Length of service awards
Additional information
* Job type: Contract (employment type)
* Industry: Marketing Services
Referrals increase your chances of interviewing at Bistrot Pierre by 2x.
Get notified about new Local Marketing Manager jobs in Plymouth, England, United Kingdom.
#J-18808-Ljbffr