Company Overview:
BestOdds is launching a new UK sports betting and casino brand. We are a young and fast-growing company. Our aim is to champion our shared values by being innovative and disruptive. At BestOdds our customers' wants and needs are the key driver behind the digital betting experiences we create.
Job Overview:
Here at BestOdds, we are looking for a motivated individual to join our Sportsbook team. The successful candidate will have a good knowledge of all sports and the sporting world in general. The candidate must be flexible working within a small team and assisting with other tasks. As a Social Media Executive, you will be responsible for managing BestOdds social media presence. The successful candidate will be able to utilise data to closely monitor critical metrics on socials and on our brand in general. The ideal candidate will be an individual who can work within a start-up mentality, be proactive and want to constantly learn on the job.
What you'll be doing:
* Develop engaging, timely, and relevant social media content across Twitter (X), Instagram, TikTok, LinkedIn, and other platforms.
* Create visual and video content to support betting stories and key sporting events.
* Work closely with the trading team to identify betting angles, market updates, and trending events.
* Collaborate with internal teams to create and execute social media campaigns, contests, and promotions.
* Ensure accuracy and compliance in all odds-related and betting-focused posts.
* Monitor, respond, and engage with the online betting and sports community.
* Drive conversations around live sporting events, odds shifts, and betting trends.
* Help position BestOdds UK as a trusted and entertaining voice in the sports betting space.
* Deliver real-time event coverage (e.g., Premier League, Cheltenham Festival, Grand National, NFL).
* Deliver social media content for Casino brands.
* Track performance and optimise campaigns based on analytics.
* Cover Trading related tasks as and when required.
About You:
* Good knowledge of Sports, especially Football and Horse Racing.
* Bachelor's degree in Marketing, Communications, or related field.
* In-depth knowledge of social media platforms, algorithms, and best practices.
* At least one year of experience in a similar role is required.
* Experience with graphic design, video editing, and content creation is a plus.
* Knowledge and understanding of SEO and its practices.
* Ability to translate odds/trading insights into compelling content.
* Creative mindset with strong copywriting and storytelling skills.
* A quick learner who can adopt a versatile approach to the role, assisting other areas of the business if needed.
* Work on your own initiative without the need for constant supervision.
* Knowledge of betting industry compliance and responsible gambling messaging.
* Comfortable working in a fast-paced environment, particularly during live sporting events.