We are looking for a creative Marketing and Communications Officer to support the delivery of activity across the Royal Berkshire NHS Foundation Trust.
Main duties of the job
The role of Marketing and Communications officer includes preparing day-to-day communications content for digital channels, and internal communications. You will help to manage key communication channels (website, social media and our internal platform Workvivo), create accessible and engaging content for internal and external audiences, as well as contributing to data analysis and reporting
We're looking for someone who is confident managing multiple tasks, understands social media marketing and would enjoy working independently in a small, busy and very friendly team. You need to be a good communicator and be adept at using Canva (or equivalent). You will be delivering internal and external communications projects end-to-end, so need to be sure that you are happy working independently and managing multiple projects simultaneously!
About us
Diversity makes us interesting... Inclusion is what will make us outstanding.
Inequality exists and the journey to eliminate it is not easy. Every step we take will be a purposeful step forward to deliver a truly inclusive culture where all our people are enabled to deliver outstanding care, where background is no barrier, and where everyone can be their authentic self and we truly represent our patient community.
We are committed to equal opportunities and welcome applications from all sections of the community, regardless of any protected characteristics. Reasonable adjustments will be made for disabled applicants where possible. All applicants who have a disability and meet the minimum criteria for the post can opt for a guaranteed interview.
If you need additional help with your application please get in touch by calling the recruitment team on 0118 322 6997 or 0118 322 5342.
Our primary method of communication will be via email. However, if you would prefer to be contacted through a different method, please inform the recruitment team.
Job responsibilities
Main Responsibilities:
* Provide regular updates to the Trust website and other communications sites
* Schedule, monitor and respond to content on social media platforms
* Support the distribution of internal comms via tools such as email, newsletters etc
Content Creation
* Draft, edit, and publish engaging written content including, newsletters, social media posts, news releases
* Design graphics using Canva for posts, campaigns and event support
* Ensure all content aligns with brand tone, messaging, and visual guidelines
Internal Communications
* Assist with the production of internal newsletters and updates
* Support internal campaigns and engagement initiatives
* Help collate and share key messages from the Executive Team and across directorates
* Help deliver staff engagement activity and events
Performance and Data Insight
* Track and report on campaign performance and channel metrics e.g. email, website, and social media analytics
* Utilise and maintain simple dashboards and reports for internal use
Person Specification
Knowledge of healthcare
* Experience of working for healthcare organisation
Marketing Experience
* 1 -1 years experience or relevant degree
* Experience of Canva or Adobe
* Produced published materials (social media posts or posters etc..)
Ability to communicate well
* Confidence in interview and ability to talk concisely and clearly
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
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