Company Overview
We are a fast-growing home and garden mail-order business with ambitious expansion plans. To support our continued growth, we are seeking a dynamic and versatile Digital Marketing Manager. This is a fantastic opportunity for a motivated individual who thrives in a varied role, combining hands-on operational management with digital marketing expertise.
Key Responsibilities
Team Leadership
* Assist in the day-to-day management of the website and marketing functions.
* Manage a team of E-Commerce & Marketing associates.
* Deputise for the Managing Director in leading and motivating the team.
* Ensure smooth and efficient operations to support business growth.
Digital Marketing & Growth
* Develop and execute a strategic multichannel marketing plan to drive sales and brand visibility.
* Manage and grow the Shopify website to maximise user experience and conversions.
* Take full responsibility for SEO (on-page, off-page, and technical SEO) to improve organic search performance.
* Plan, manage, and optimise PPC campaigns (Google Ads, Shopping, Display, Paid Social) to deliver strong ROI.
* Drive performance marketing initiatives, tracking KPIs and analysing campaign performance to achieve ambitious growth targets.
* Oversee GA4 analytics, reporting, and ad spend management across Google and other digital platforms.
* Spearhead an aggressive social media strategy to build brand presence and direct traffic to the website.
* Deliver engaging content, copy, and creative assets across email, web, and social channels.
* Effectively work with internal and external stakeholders.
Skills & Experience Required
* Proven experience in digital marketing (minimum 2 years) with strong knowledge of SEO, PPC, and performance marketing.
* Excellent communication skills (both verbal and written).
* Strong copywriting ability with an eye for detail.
* Demonstrated leadership and team management experience (minimum 2 years).
* Exceptional time management skills and ability to prioritise a fast-paced workload.
* Proficiency in Outlook, Word, PowerPoint, and Excel.
* Comfortable working independently, under tight deadlines, and within set budgets.
* Experience managing and optimising Shopify stores.
* Eagerness to learn new skills such as image editing, basic design tasks, or video editing.
If you are passionate about digital marketing and eager to make a significant impact in the home and garden industry, we invite you to apply today and help us grow our brand
Job Types: Full-time, Permanent
Benefits:
* Company pension
* Cycle to work scheme
* Employee discount
* Health & wellbeing programme
* On-site parking
* Referral programme
Experience:
* Marketing: 4 years (preferred)
* 2-4 years in people management
Location:
* Broxburn EH52 5NN (preferred)
* Work Location: In person