Job Description
Customer Insights Analyst
£50,000 - £55,000
Darwen (3 days a week on-site)
This is an exciting opportunity to join a data-led organisation where customer insight is central to driving commercial performance and improving customer experience.
THE COMPANY
They are a growing, customer-centric organisation operating across a large network of consumer-facing locations. With a strong focus on personalisation and service quality, they use data to continuously improve engagement, retention, and lifetime value.
THE ROLE
As a Customer Insight Analyst you will play a key role in shaping how data informs decision making across marketing, operations, and customer strategy, with a clear line of sight to business impact.
Specifically, you can expect to be involved in the following:
* Analyse customer and transactional data across CRM systems, digital platforms, and surveys to identify behavioural trends and opportunities
* Develop dashboards and reporting frameworks that track retention, conversion, and customer lifetime value
* Support campaign targeting and personalisation through segmentation, cohort analysis, and predictive modelling
* Evaluate campaign effectiveness through pre- and post-analysis, measuring uplift, ROI, and channel performance
* Lead on customer satisfaction and advocacy analysis, using sentiment analysis and key driver techniques
* Translate complex datasets into clear, actionable insights for non-technical stakeholders
SKILLS AND EXPERIENCE
The successful Customer Insight Analyst will have the following skills and experience:
* Strong commercial experience in customer insight, CRM analytics, or marketing analytics
* Proficiency in SQL and Python, with exposure to tools such as Power BI or Tableau
* Experience with segmentation, lifecycle analysis, and campaign performance measurement
* Understanding of CRM and marketing channels such as email, SMS, or direct communications
* Ability to analyse survey data, including sentiment and driver analysis
* Confident communicating insights to a range of stakeholders, including non-technical audience
* Familiarity with data privacy and governance best practices
BENEFITS
The successful Customer Insight Analyst will receive the following benefits:
* Salary between £50,000 - £55,000 - depending on experience
HOW TO APPLY
Please register your interest by sending your resume to Majid Latif via the Apply link on this page.