About the Opportunity
We are a leading international provider of B2B intelligence, media, and marketing services supporting professionals across fintech, payments, and digital commerce. Our platform delivers deep industry insight, high-value audiences, and measurable marketing performance that enables enterprise clients to accelerate growth, improve conversion, and maximise ROI.
As part of our continued expansion, we are seeking a Demand / Lead Generation – Strategic Account Director to lead relationships with Tier 1 and Tier 2 enterprise clients, drive revenue growth, and shape high-impact B2B demand generation partnerships.
This is a senior, commercially focused role requiring strong expertise in B2B marketing services, pipeline creation, conversion optimisation, AOV, ROI, and measurable campaign performance.
Role Overview
Working closely with the CEO and cross-functional teams, you will:
* Own and grow a portfolio of high-value strategic accounts
* Act as a trusted advisor on demand generation and revenue acceleration
* Align marketing solutions to client growth, lead quality, and conversion outcomes
* Drive long-term partnerships, renewals, and upsell opportunities
Success in this role requires deep experience in enterprise B2B sales, demand generation strategy, and commercial performance metrics.
Key Responsibilities
Strategic Account Leadership
* Develop and execute growth strategies for Tier 1 & Tier 2 accounts
* Build C-suite relationships and position yourself as a strategic advisor
* Translate client business objectives into measurable demand generation programmes
* Collaborate with internal stakeholders to evolve client-led marketing solutions
Demand Generation & Revenue Growth
* Drive pipeline creation, lead quality, and conversion performance
* Deliver campaigns focused on ROI, CAC efficiency, AOV uplift, and revenue attribution
* Identify cross-sell and upsell opportunities across marketing services and media
* Lead commercial negotiations, renewals, and long-term agreements
* Consistently meet or exceed revenue targets
Client Engagement & Market Presence
* Build relationships across complex buying groups and senior stakeholders
* Represent the organisation at industry events, conferences, and executive forums
* Provide data-driven insight and performance reporting to clients and internal teams
* Share market intelligence to inform product, editorial, and marketing strategy
Candidate Profile
Essential Experience
* 7+ years in strategic account management, enterprise sales, or B2B marketing services
* Proven success delivering demand generation, lead generation, and revenue growth
* Strong understanding of conversion metrics, ROI, CAC, AOV, attribution, and funnel performance
* Track record managing large, complex enterprise accounts
* Exceptional relationship-building and C-suite influence
* Commercially driven with strong negotiation and forecasting skills
* Excellent written and verbal communication in English
Preferred
* Experience in fintech, payments, ecommerce, or digital media
* Familiarity with CRM platforms (e.g., Salesforce) and structured sales methodologies
* Analytical, data-led approach to marketing and revenue performance
Why Join
* Senior, high-impact role in a growing international B2B organisation
* Opportunity to shape enterprise demand generation strategy
* Work with a high-performing, collaborative leadership team
* Strong career progression and professional development
* Exposure to global clients, markets, and industry events