Overview
The Body Shop The Body Shop has been here since 1976 and we’re not going anywhere. There’s never been a more exciting time to join us, with a range of fantastic opportunities now available. We’re looking for fellow pioneers of ethical beauty who are keen to drive our business in the UK and around the world. If that sounds like you, we’d love you to join us as we embark on our next chapter. The Body Shop is committed to generating positive economic, social and environmental impact. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up.
Your role in a nutshell
We are looking for an experienced Communication Lead to oversee earned media, influencer partnerships and social media channels for The Body Shop UK. This strategic role will manage budget, reporting, analysis and campaign planning and execution across earned media relationships, paid influencer partnerships and UK social media channels. This role has a clear focus on driving consistent noise, advocacy and reputation to increase brand awareness and perception.
More About The Role
Earned Media
* Devise, implement and manage highly strategic earned media plans that support brand and business goals.
* Responsible for managing the brand’s reputation in the UK.
* Build and maintain relationships with UK media, VIPs and opinion leaders.
* Execute activations that build brand love and advocacy with key press, influencers, VIPs and opinion leaders.
Social Media
* Oversee social media strategy for UK channels (currently TikTok and Facebook).
* Own the delivery of the content calendar.
* Nurture and grow community and customer engagement.
* Work closely with the Global team, ensuring visibility on Global IG.
* Drive best-in-class practices and innovation, keeping constantly up to date on changes across channels.
Influencer Partnerships
* Devise, implement and manage an influencer strategy that supports brand and business goals.
* Interrogate campaigns and plans to ensure they are best in class.
* Drive innovation in this space with a deep understanding of changes in this area.
* Maximise partnerships to ensure we’re getting the most from them, always thinking in an omni-channel way.
Manage key agencies that we work with to support us across earned media, social media and influencer partnerships, ensuring that they reach KPIs.
Skills & What We Look For
* Excellent written and verbal communication skills.
* Strong organisational skills.
* Attention to detail.
* Project management and time management.
* Growth mindset; data-driven competencies with the ability to influence people at all levels.
* Ability to take initiative, ownership and accountability.
* Thrives in a fast-paced environment; applies strategic and critical thinking.
* Creative thinking; ability to handle multiple complex projects.
* Experience in a complex global organisation and in a similar role.
* Minimum 5 years of experience; experience working in a beauty retail brand.
Benefits
As well as a competitive salary, here are a few rewards you can look forward to: a 6% non-contributory pension plan, 23 days holiday, 50% staff discount and access to product sample sales, access to Perks at Work, our online shopping channel with exclusive deals & discounts, as well as LOVE money to spend on your wellbeing and personal development.
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