CRM Marketing Executive – Salary £30k – Permanent – Chester
An exciting opportunity to join a fast-paced marketing team as a CRM Marketing Executive, where youll play a key role in optimising CRM communications to drive online transactions.
Reporting into the CRM Manager..
All potential candidates should read through the following details of this job with care before making an application.
Responsibilities:
* Manage end-to-end email campaign delivery: build, test, schedule, deploy, and monitor.
* Focus on Trade, cross-sell, and upsell communications.
* Collaborate with internal stakeholders and creative teams to source campaign assets.
* Share campaign performance insights across marketing and commercial teams.
* Work closely with UX/design teams to enhance content engagement.
* Apply CRM best practices including dynamic content, A/B testing, and performance metrics.
* Leverage ecommerce knowledge to support campaign effectiveness.
Skills & Experience:
* Must have some experience working in Marketing Executive role, looking to focus on CRM
* Knowledge of CRM communications (email/SMS/Push) - desirable
* Some understanding of A/B testing and campaign execution
* Familiarity with marketing automation platforms (Salesforce Marketing Cloud preferred).
* Proficient in Google Analytics and Excel.
* B2C / Retail sector experience beneficial but not essential.
* Commercially minded, results-driven, and comfortable in a fast-paced environment.
* CRM cross-sell/upsell techniques - preferred
* Knowledge of Campaign implementation, Marketing automation tools, Salesforce ExactTarget/Marketing Cloud, Google Analytics
Benefits:
* Salary £30k
* 25 days holiday + bank holidays
* Pension scheme
* Onsite parking
* Plus other company benefits