Switch2 is the UK’s leading provider of end-to-end solutions for heat networks, serving local authorities, housing associations, and private developers. We specialise in optimising energy efficiency, integrating renewable energy, and delivering cost-effective, high-performing schemes for residents. Role Summary The Marketing Executive plays a pivotal role in supporting the delivery of Switch2’s strategic marketing plan. Reporting to the Marketing Manager, the role contributes directly to business growth by executing targeted campaigns, generating qualified leads, and enhancing brand visibility across multiple channels. Key Responsibilities Support the development and execution of integrated marketing campaigns. Supporting the business with customer communications and material – B2C Perform market analysis and research to identify product, service, and market gaps. Collaborate with external agencies (creative, PR, SEO, web, design) to deliver marketing initiatives. Design basic marketing and comms materials in line with brand guidelines Create and proofread compelling content for digital platforms, including website, blogs, social media, email, and video. Manage and optimise social media channels to increase engagement and brand awareness. Coordinate webinars, events, and exhibitions from planning to execution. Maintain and update CRM and customer databases. Analyse and report on campaign performance and ROI. Ensure all activity aligns with brand guidelines and industry best practices. Play a role in understanding the evolving needs of customers across multiple sectors Support and manage internal company events and the marketing department SharePoint Skills & Experience Minimum 3–4 years’ B2B marketing experience. Degree in Marketing or related field; CIM Level 4 qualification (or working towards). Strong written and verbal communication skills. Proven ability to manage campaigns and third-party agencies. Experience with SEO, PPC, CRM systems, and social media management. Proficient in digital marketing tools; experience with WordPress and HubSpot desirable. Strong organisational and project management skills. Creative, proactive, and results-driven approach. Great work ethic and can-do attitude Ability to work independently and as part of a wider team Excellent attention to detail Familiarity with marketing programmes and social media platforms. Experience and skill with MS Office packages including Word, Excel and PowerPoint