Join our ambitious growth marketing team on a 12 month fixed term contract, where budgets are set to increase significantly next year. You'll be working in a dynamic environment focused on performance marketing, driving leads directly through Google Ads and Meta. If you're comfortable managing performance campaigns from day one, you'll fit right in, as we already excel in this area and are keen to grow further. We're looking for someone who can help us expand into brand performance by running smart, measurable campaigns aimed at increasing awareness, consideration and intent, especially on YouTube and paid social. You'll play a key role in balancing the immediate wins of performance marketing with the long‑term benefits of brand building.
Responsibilities
* Manage and optimise large‑scale campaigns across Google Ads and Meta, ensuring performance against KPIs like cost per lead, conversion rate and ROI.
* Collaborate with agency partners and internal teams to refine targeting, creative and bidding strategies, while ensuring compliance with regulations and brand guidelines.
* Develop testing frameworks such as A/B and creative testing to drive continual learning and campaign improvement.
* Plan and execute brand awareness campaigns on YouTube and paid social, focusing on metrics such as ad recall and consideration uplift.
* Work with insights teams to interpret data, identify trends and translate results into actionable business recommendations.
* Build clear reports to demonstrate campaign effectiveness, combining platform metrics with brand lift studies and survey data.
* Contribute to overall paid media strategy, exploring new digital opportunities, formats and industry trends.
Qualifications
* Proven experience in digital marketing, including performance and brand campaigns, preferably in the insurance or finance industry within a B2C context.
* Demonstrated expertise in YouTube advertising, managing both brand and performance campaigns.
* Strong GA4 and reporting skills, with the ability to analyse data and track campaign effectiveness.
* Excellent project management and organisational skills, capable of handling multiple initiatives across regions simultaneously.
* Strong analytical and communication skills, with the ability to influence teams and present insights effectively.
* Curious and eager to learn, with a proactive approach to continuous improvement.
* Attention to detail, highly organised, and able to prioritise under tight deadlines.
* Creative thinker with communication skills, demonstrated through developing campaigns and marketing literature using Microsoft Office and Adobe.
* Bring strong experience in paid media, with a strategic mindset and a proactive approach to optimisation and innovation.
Benefits
* Competitive annual salary of up to £40,000.
* Discretionary company & performance‑based bonus.
* Contributory pension scheme (up to 12% employer contributions).
* Life Assurance (up to 10 x annual salary).
* Private medical cover.
* 25 days annual leave plus Bank Holidays.
* Opportunity to buy up to 5 extra days leave or sell up to 5 days leave.
* Wellbeing services & resources.
* AXA employee discounts.
As an Equal Opportunities Employer, we take pride in treating our employees and potential hires with respect and without discrimination based on any Protected Characteristics. AXA UK are recognised as a Disability Confident Leader and actively encourage applications from people who face barriers in the workplace due to a disability or long‑term health condition. We participate in the Disability Confident ‘Offer of Interview’ scheme. This means a fair and proportionate number of candidates with long‑term health conditions or disabilities who meet the essential criteria of a job will be offered an interview.
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