Overview
Analytics and Insights Manager - Intelligence team. Base pay range information is provided for transparency, with actual pay based on skills and experience.
Responsibilities
* Lead and manage analytics and insights within the Strategic Intelligence function, balancing work between existing clients and new business.
* Utilise both primary (proprietary research and analytics) and secondary data sources, and collaborate with all business functions to deliver counsel and oversee implementation to push boundaries.
* Prioritise and manage stakeholder expectations; coordinate with the Global Intelligence team to assess products and services and anchor them within Zeno London.
* Oversee current Data & Analytics work to deliver best-in-class service; ensure familiarity with the creative comms industry.
* Act as gatekeeper of data tools (Brandwatch, Cision, Meltwater, Morning Consult, Muck Rack, NewsWhip, Profound GEO, Signal AI, Spike, Talkwalker) and maximise their use for measurement and analytics for existing clients and new business development.
* Monitor market developments in analytics tools and determine where to allocate the tech stack budget.
* Manage a research and analytics budget to identify new and improved measurement, research, and monitoring methods; supervise supplier relationships and liaise with Zeno and DJE colleagues to drive efficiencies.
* Line manage and support career development of junior colleagues; educate and train others where access permits on analytics tools.
* Build strong client and colleague relationships; be curious, resourceful, tenacious, and ambitious.
* Contribute as a team player in multiple small teams; mentor and manage junior colleagues; translate data into strategic insights and narratives; educate colleagues on analytics offerings and enable self-sufficiency in tool use.
* Ensure billing targets are met (yours and any team under your management) and manage the measurement tools budget.
* Lead development and implementation of efficient client reporting for projects and campaigns.
* Analyse past campaign reports and apply learnings to future campaigns; present findings to clients; stay up to date on measurement developments in the comms industry and suggest process or software updates as needed.
* Knowledge of large language models (LLMs) and AI-powered search is desirable, with interest in applying these technologies to enhance the generative engine optimization product and broader analytics offering.
Wider responsibilities
* IP and service development: lead what D&A needs in platforms, tools, and resources to deliver quality, every time; help develop the next generation of measurement and analysis dashboards.
* Build links with US colleagues: collaborate with North America D&A team to explore products and services for the London office, and how to set up further developments in the D&A offer (e.g., Earned Performance Score).
* Business development: actively bring D&A into pitch work within insights and measurement; explore opportunities within current clients; present findings in pitches where appropriate.
* Client work: oversee daily real-time news and issues monitoring; coordinate junior team, review work, and compile and distribute key US morning alerts; lead report input and final recommendations; present findings and recommendations to clients; drive expansion of measurement and reporting scope.
* Social & Digital: collaborate with the Social and Digital practice to expand measurements and reporting in this area.
* Education and culture: contribute to a culture of data literacy and data-driven decision-making; support DIY analytics in open tools where possible.
The salary range covers both Account Director and Senior Account Director bands; individual salaries are based on relevant experience.
Click here to see more about our Benefits: https://jobs.lever.co/zenogroup/23e99ca2-c258-40ce-8115-caa229b39216
Seniority level
* Not Applicable
Employment type
* Full-time
Job function
* Research, Analyst, and Information Technology
* Industries: Public Relations and Communications Services
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