Vacancy NameSenior Conversion Rate Optimisation Executive Vacancy NoVN1115 Job TypePermanent LocationHatfield Job Details
Conversion Rate Optimisation Executive
Contract type:Permanent
Location:Hatfield (Hybrid working - 3 days in the office)
Working hours per week:40 hours
Level:Associate
Application Closing Date:Wednesday 5th November 2025
About us
Our mission is to deliver joy in every shop, through unbeatable choice, unrivalled service, and reassuringly good value.
We’re Ocado Retail, a market-leading joint venture between Ocado Group and M&S, and the world’s largest dedicated online supermarket,. Not only is Ocado.com the only place to shop a full range of M&S food online, it’s also the home to the widest online supermarket range in the UK and champion of small, independent brands. We’re also the brains behind, our same-day grocery delivery service.
About the team and the role
The Senior Conversion Rate Optimisation (CRO) Executive will be responsible for the day to day operations of the CRO team and driving continuous improvement in on-site performance and customer experience through data-driven analysis, strategic experimentation, and cross-functional collaboration. This role requires a blend of analytical knowledge, project management skills, and a strong understanding of user behavior to identify friction points and implement effective solutions that enhance conversion rates and achieve business objectives.
What you’ll do
1. Support the day to day management of the A/B testing and conversion rate optimisation, from briefs to QA, working closely with the team of engineering, UX designers and analysts.
2. Collaborate with cross-functional eCommerce teams to successfully implement CRO initiatives and manage stakeholder expectations.
3. Support the CRO Lead to maintain a comprehensive CRO testing roadmap, prioritising initiatives based on potential impact and business value.
4. Work closely with the CRO Lead and business stakeholders to align and implement the CRO strategy
5. Create and deliver presentations to the business detailing new tests, experiences, key learnings, big wins, and the size of the prize achieved through CRO efforts. Develop best in class documentation for experiences, ensuring everything is clear and understandable.
6. Proactively look for new opportunities developing data-backed hypotheses for A/B tests and other CRO initiatives based on on-site analysis and identified areas of improvement.
Who you are
7. Experience using AB testing tools such as Optimizely or similar.
8. Confident using online analytics tools for insights and reporting such as Google Analytics or similar and awareness of other tools such as Content Square or User Zoom
9. Awareness of user research tooling and methodology, experience using Figma highly desired.
10. Experience using Project management tools such as Monday or Jira and understanding project management methodologies.
11. Highly proficient using Excel / Google Sheets
12. Ability to create clear presentations using tools such as Microsoft Powerpoint / Google Slides
13. Experience in a commercial business with awareness of how your role in the team impacts business KPIs
14. High level attention detail
15. Analytical with a curious mindset, driven to optimise not only customer experience but also internal processes.
16. Strong problem solver and always look for solutions even if its not always obvious
17. Can developing relationships and stakeholder management, taking the teams on the journey with us and getting things done through working together.
18. You bring your best self to everything you do.
What’s in it for you
By joining Ocado Retail, you’ll have the chance to experience life at the world’s largest online retailer, work with an amazing bunch of people who challenge what’s possible each day, and grow your skills and career in online retail.
If that’s not enough to tempt you, you’ll also get access to loads of great benefits to sweeten the deal. Here’s a taste of what we offer:
Health & Wellbeing: Private medical insurance with option to add your family, Digital GP appointments, market-leading family policies, mental health support, discounted gym memberships, dental insurance, and more.
Spend & Save: Annual bonus scheme split between personal and business objectives, recognition with reward platform, up to 7% matched pension contributions, 15% Ocado discount, 20% M&S discount, free breakfast every day in the office, electric vehicle leasing scheme, and free shuttle bus from Hatfield station to the office.
Never miss the moments that matter: Hybrid working, 26 days holiday plus 8 flexible bank holidays, options to buy extra holiday, 2 weeks work from anywhere, and lifestyle break opportunities.
Our Hiring Process
Lucky for us, we receive a high volume of applications and genuinely appreciate the time and effort invested by every candidate. To ensure a fair and thorough process, every application is reviewed by a member of our team. If your skills and experience are a strong match, a Talent Partner will contact you to discuss the role and guide you through the next steps of our hiring process.
Your Application and AI
In the spirit of innovation, we welcome you to use AI tools in your application, just as we use them in our own business at Ocado Retail. However, as you leverage this technology, please don't lose sight of the most important element: your unique self. Your experiences, passions, and personality are what truly set you apart. Ensure that your application still authentically conveys who you are and why you're a great fit for us.
Everyone’s welcome
We’re an equal opportunity employer. That means that we make sure all potential colleagues are treated fairly and equally. If you require reasonable adjustments during the recruitment process, please let us know on the application form.