Marketing & Launch Manager (Remote, Full-Time) Are you energized by launches, obsessed with marketing, and love leading projects to deliver high-impact results under pressure? About Sigrun I’m Sigrun, a business mentor and CEO of a multi-7-figure online education and coaching company on a mission to accelerate gender equality through female entrepreneurship.
Over the past 11 years, I’ve helped over 10,000 women across the globe start and scale their online businesses, generating more than €20M in total revenue. To get there, I need a rockstar Marketing & Launch Manager who’s ready to own our marketing execution and thrive in a business where launches are the heartbeat of everything we do.
About the Role This is not a traditional marketing role. You won’t just “run campaigns” — you’ll be at the center of every launch, from planning and production to debriefing and optimization.
From high-converting webinar promotions to our signature sales and launch workshops, our high-stakes Christmas launch, and funnel optimization, you’ll be the go-to person for making sure every single launch is on time, aligned, and delivers results.
You’ll manage a talented team of creatives and implementers — including copy, tech, and design — while I remain the lead strategist. This is a hands-on leadership role for someone who lives and breathes marketing, loves juggling complexity, and thrives under the pressure and excitement of a launch environment.
You’ve got at least 5 years of marketing experience, with 2+ years managing people, projects, or cross-functional teams.
You have strong project management skills and love setting timelines, creating checklists, and making things run smoothly.
You’re confident in managing a marketing team and holding everyone accountable to deadlines and quality.
You get energized by tracking launch performance, solving problems fast, and adapting quickly.
You don’t like juggling multiple projects or managing fast-moving deliverables.
You’re not comfortable working evenings or weekends during a launch (we all step up when it matters most).
You’re planning to start your own business or already have a side hustle.
You’re not looking for a long-term role where you can grow and lead
End-to-End Launch Management: Create detailed project plans and lead our launch cycle from start to finish — planning, prepping, executing, debriefing.
Manage the marketing team’s output across copywriting, design, video, tech, and paid ads — ensuring each piece is done with excellence and on time.
Execute marketing plans for launches, workshops, webinars, and events — including emails, pages, funnels, automations, and social.
Performance & Debriefing: Marketing Projects: Help manage special projects like event promotion, list growth, and reputation-building campaigns.
Current & Upcoming Marketing Priorities
Plan and promote our Christmas launch (our most important campaign of the year)
Support and improve our social media and content marketing strategy
Coordinate marketing content around our podcast revival and key evergreen assets
5+ years of marketing experience, with at least 2 years managing projects and people
~ Project management expertise — from timelines to task delegation
~ Experience in digital marketing channels: email marketing, social media, funnels, analytics
~ ActiveCampaign, Google Docs, Slack, Asana, WordPress, Zapier
~ Bonus if you’ve used: Bachelor’s degree in Marketing, Business, or related field preferred
About Team Sigrun We’re a high-performing, fully remote team with an entrepreneurial spirit and international flair. Excellence – Always raising the bar
Lead marketing execution for a purpose-driven company
Remote role with occasional travel to Switzerland
Long-term position with room to grow, shine, and lead
Be part of a team helping women around the world build businesses
Here, you can make a real impact while gaining valuable experiences that help you grow beyond your current self. - I see firsthand how my efforts help women launch and grow their businesses, reach their goals, and expand their horizons. Joining Team Sigrun has done more than just transform my professional life - it has also helped me grow immeasurably as a person. Fill out this application form and include a 2-minute video introducing yourself and why you're the perfect fit for this role.