Overview
We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK, with one of the largest retail websites. So marketing here happens at scale. We move faster than you might expect too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360 and Insights. With more people shopping with us every week, there are more interactions, more moments to connect. And thanks to data and insight, we understand our customers in a way few others can. We work alongside incredible brand partners and some of the best agencies in the industry. So if you’re passionate about learning, growing and experiencing new teams, come and explore it all with us.
Why join us — Joining our team at Sainsbury's means becoming part of a vibrant and collaborative environment where creativity thrives.
As a Senior Copywriter, you will have the opportunity to shape the creative vision and brand tone of voice for a diverse portfolio of brands, including Sainsbury's, Argos, Habitat, Tu, and Nectar. You will work alongside a talented team, driving the development and delivery of compelling and on-brand copy that emotionally connects with our customers. You will have the freedom to explore new ideas, challenge the status quo, and deliver industry-leading creative work. You will mentor and lead others, nurturing the growth and development of colleagues while continuously pushing the boundaries of creative excellence. You will be part of a team that values quality, passion, and continuous learning while crafting storytelling across multiple channels.
What you'll do
As a Senior Copywriter, you will craft engaging, on-brand copy for a diverse portfolio of brands (Sainsbury's, Argos, Habitat, Tu, and Nectar). Your main mission is to shape the creative vision and brand tone of voice, ensuring connections with customers on an emotional level. You will lead the development and delivery of creative copy from concept through production, collaborating with clients and cross-functional teams to understand objectives, develop winning ideas, and deliver industry-leading work that drives brand credibility and engagement. You will provide creative guidance and leadership, mentor junior team members, stay updated on industry trends and emerging technologies, and maintain consistency across brands' tone of voice, style, and messaging while meeting deadlines. Your ability to build relationships and influence stakeholders will be key to success.
Who you are
As a Senior Copywriter for Sainsbury's, you are a highly skilled professional who shapes the creative vision and brand tone across a diverse portfolio. You have a passion for crafting engaging copy that connects with customers and drives brand credibility and engagement. You bring experience delivering high-quality work, mentoring and guiding project teams, and collaborating with clients, external agency partners, and cross-functional teams to bring ideas to life. You thrive on curiosity, adaptability, and clear communication, delivering innovative and impactful copy across multiple channels while maintaining brand consistency and exceeding expectations.
Essential criteria
* Experience as a Senior Copywriter, creating engaging, on-brand copy across multiple channels (digital, social, print, retail, CRM).
* Experience shaping and maintaining brand tone of voice across a portfolio of brands.
* Experience developing ideas and leading copy from concept through to production.
* Demonstrated experience in delivering high-quality creative work that strengthens brand credibility and customer engagement.
* Experience mentoring, guiding, and developing more junior creatives, providing constructive creative leadership.
* Experience working closely with clients, agency partners, and cross-functional teams to bring ideas to life.
We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. There’s always a chance to try something new — whether as part of an evolving team or across the business — and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits.
Benefits
* Starting off with colleague discount, you'll be able to save 10% on your shopping online and in-store at Sainsbury's, Argos, Tu and Habitat, with increases to 15% at points during the year.
* Pensions scheme and life cover.
* Possible performance-related bonus of up to 10% of salary, depending on company performance.
* Annual holiday allowance with additional weeks available to purchase.
* Other benefits to help your money go further (season ticket loans, cycle to work, health cash plans, salary advance, discounts from retailers).
* Employee assistance programme for support.
* Up to 26 weeks' pay for maternity or adoption leave and up to 4 weeks' pay for paternity leave.
Please see www.sainsburys.jobs for a range of our benefits (length of service and eligibility criteria may apply).
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