Overview
We are excited to be recruiting for a Pub Marketing Executive. This role will work closely with the Pub Marketing Manager to support our leased and tenanted estate with the aim of driving footfall into pubs.
Your day-to-day activities will include:
* Supperting the marketing and communication needs of our pubs via a new CRM programme and data collection.
* Management of online review platforms and our centralised resource website.
* porting the creative requirements of Pub Marketing Manager for digital display media and social media use.
* Supporting and drafting regular campaigns to consumer databas and developing and building on this consumer database
* Developing and running CRM campaigns on behalf of pub businesses promoting individual businesses and our wider Thwaites brand including key events, our beers and local tactical promotions.
* Utilising our CRM platform to manage data health and segmentation.
* Developing and drafting regular campaigns to pub businesses to support usage of above website resource centre and general communications with pub businesses
* Regularly updating and developing new content (including but not limited to articles, infographics, videos and copy) for our central resource centre website to support pub businesses
* Copywriting for a multitude of purposes including articles, guides and web pages
* Building new content on resource centre using WordPress (coding experience not required)
* Building engagement and usage of central resource website to ensure support and ideas are accessed by pub operators using key analytics and metrics.
* Liaising and communicating with colleagues and agency to develop new ideas and sections of website to ensure consistency and professional language and aesthetic
* Supporting implementation and training of Reputation.com with pub businesses
* Offering remote support to both Pub Marketing Manager and pub operators on developing success with Reputation.com
* Creation of key creative assets for digital display media and social media
* Supporting Pub Marketing Manager on ad-hoc tasks and projects
Who are we looking for someone who:
* Is creative and innovative with a passion for new concepts and ideas
* Demonstrates our values of warm hospitality, innovation, eye for detail and craftsmanship in everything you do.
* A quick learner and eager to understand new systems
* Understands marketing concepts, focussed on engagement of pub consumer and pub operator
* Knowledgeable on and able to demonstrate copywriting skills (for print, web and social media)
* An exceptional communicator with the ability to influence colleagues and pub operators with great team working skills
* Able to project plan and work to strict deadlines
Expieriece required:
* Must be able to demonstrate CRM experience and end-to-end implementation
* Experience of working with customers, be engaging with a bright and positive approach
* Will have experience in a marketing role preferably running email marketing campaigns
* Basic understanding of GDPR
* Good level of IT skills: /email/ Microsoft office package (Excel/Word/Power point);
* Will have experience of working with systems such as Canva, Adobe and Wordpress.
In return, we are offering a rewarding role with scope for career progression along with;
* A fun environment where you will receive the training and support to develop and progress
* Stream – the ability to access up to 40% of your wages as you earn them
* Free parking onsite
* Health cash plan with access to discounted high street perks
* 33 days holiday
* Employee Assistance Programme
* Enhanced maternity and paternity pay
* Apprenticeships available
* Discounted accommodation, food and drink in our beautiful Hotels and Inns across the country
* Pension & Life assurance
* Long service awards, including free meals and free stays with your friends or family
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