Job Title
Digital Editor
Salary
£34,000 - £36,000
Brand
BBC Countryfile Magazine
Position Overview
As the Digital Editor, you will be responsible for managing the delivery of BBC Countryfile's digital content suite and will need to ensure that strategy and best practice are followed to help continue the digital growth of this award‑winning brand. The Digital Editor will ensure content across our BBC Countryfile website is current and relevant to issues that form part of the ever‑changing national and international conversation around wildlife and the countryside. The Digital Editor will use analytics tools to grow the website's traffic and predict trends and deliver articles in anticipation of these trends. Guided by data and analytics, the Digital Editor will decide what stories will be the most engaging and should be covered from week to week/month to month. They will deliver and upload news and features around these moments, whether that's by writing the content, or via commissioning. Together with the help of the Managing Editor, the team will generate content that will work online and on Apple News throughout the year. This role requires strong time‑management and organisational skills to ensure all digital channels and platforms are continually updated. In addition, the Digital Editor will support the team in creating compelling digital content across multiple, diverse platforms including website, Apple News and social media.
Responsibilities
* Work with the Group Digital Lead to develop and implement a strategy that will drive digital traffic across website, Apple News and MSN
* Work with Managing Editor to ensure a portion of content is commissioned specifically with SEO in mind.
* Plan, ideate and write high‑performing, online‑exclusive articles with outlets including Apple News and Google Discover in mind.
* Adapt and upload print content for online, and repurpose archive material into fresh digital features, as well as optimising existing content.
* Continually update and manage, and develop strategy for the brand's social channels, including Instagram and Facebook.
* Create and approve the brand's newsletters.
* Evaluate our digital channels' performance against key performance indicators and report on stats on a monthly basis.
* Keep up with Discover, SEO and other digital platforms best practice to optimise new and existing content and use analytic tools to identify emerging trends and content gaps.
* Liaise and collaborate with other internal departments to progress brand initiatives.
* Liaise with tech team where necessary, and coach team members about new and developing technology and digital processes.
Essential Qualifications
* A proven track record in producing and managing digital content channels for a media brand and increasing traffic
* An experienced writer who can produce engaging original content and adapt existing material into online content
* A real gift for writing headlines and an understanding of which online headlines work, and how they differ across digital platforms
* A very keen eye for accuracy and detail
* Experience and understanding of managing social media channels and newsletters
* A proactive and highly organised individual who can manage a rolling content calendar and busy schedule of deadlines
* Demonstrable communication skills and a keen collaborator
* Analytical mindset - recognises and responds to Google trends, experience providing reporting and feedback on SEO
Desirable Qualifications
* An ability to think outside the box
* Experience of Apple News and/or MSN or other syndication platforms
* Video editing experience
Company Benefits
* Pension contribution matched to 5%
* Season ticket loan
* Hybrid working pattern, flexi start/finish time
* 25 days annual leave plus bank holidays, plus Christmas closure, plus your birthday off
* Option to buy/sell up to 5 days holiday a year
* Social committee, regular in‑house learning events
* 4x life assurance
Closing Date
Thursday 4th June 2026
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