Who We Are
IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi‑channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year‑round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry‑leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
What You’ll Do
Are you passionate about digital, data, and sport? Then come join the leading global digital sport agency. We are looking for a curious, analytical, and culturally aware Research Analyst to turn data into actionable insights for our top‑tier clients. In this exciting role, youll support our team and clients by delivering powerful insights that inform content, campaigns, audience planning, and innovation across digital and social channels. The role blends audience understanding and digital performance analysis to uncover behaviours, identify opportunities, and translate findings into actionable recommendations for our clients. If youre naturally inquisitive, organised, and excited by the intersection of digital, sport, and data, this is your chance to be part of a world‑class team leading the future of fan engagement and powering the passion for sport.
Key Responsibilities And Accountabilities
* Analyse campaigns, content, and channel performance data from multiple sources (e.g. Meta, Google, TikTok, X) to generate actionable insights and reports
* Conduct quantitative and qualitative research to uncover audience behaviours, motivations, and trends
* Work with teams to measure effectiveness through the setting and tracking of KPIs, providing recommendations for optimisation
* Contribute to client presentations, weekly and monthly reports, and opportunity mapping
* Conduct landscape reviews and benchmark client performance against competitors
* Identify, track and recommend cultural, technological, and platform shifts relevant to clients
Knowledge And Experience
* Comfortable working with large amounts of performance data from platforms such as Meta, Google, YouTube, TikTok, etc.
* Strong analytical thinking with the ability to turn findings into stories and actionable insights
* Experienced with numbers and data, especially advanced Excel skills to interpret and manipulate information
* A sharp understanding of what “good” digital content looks like, paired with a desire to continuously refine, optimise, and elevate creative output.
* An understanding of how sports properties commonly utilise digital and social media to grow, engage and monetise their audience
* A methodical approach to work with excellent attention to detail and a willingness to challenge assumptions when analysing insights
* A strong interest in social media and an awareness of how platforms like X, Facebook, Instagram, YouTube, TikTok, Reddit, and Snapchat shape content and engagement
* Excellent communication and presentation (PowerPoint) skills
* Proven ability to work collaboratively across cross‑functional teams, contributing to shared goals and delivering strong collective outcomes
* Strong organisational skills with a proactive mindset; able to manage multiple client projects simultaneously and meet deadlines with ease
We’d Love If You Also Have These
* Knowledge of data visualization/dashboarding tools e.g. Tableau, Looker Studio etc.
* Experience with online research tools e.g. GWI, Brandwatch, Blinkfire etc.
* A passion for culture, media, sport, entertainment, and/or technology
* An aptitude for technical exploration; whilst there is no requirement for any coding knowledge, it always helps to understand how the fundamental infrastructures of the internet, websites, and digital platforms work
* Experience with reporting on paid campaigns across Meta, X and Google
Working Conditions
* This is a permanent position, based at Chiswick Park, with some flexibility on remote working as appropriate
* Working hours are 09:00 – 17:00, Monday to Friday
* May be required to attend (and travel to) locations, including other IMG buildings and meetings
* Unsocial hours may be required, as dictated by the demands of the business schedule
TKO EEO Statement
TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non‑discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non‑discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.
J-18808-Ljbffr