GBR Recruitment Ltd are working in partnership with a market leading SME sized client in the East Lindsey area of Lincolnshire, recruiting for an experienced Lead Generation Marketing Executive to assist the Marketing Manager.
This is a non-sales marketing lead generation role focusing on identifying, attracting & qualifying potential customers (leads) through marketing channels, rather than directly closing sales. The primary goal is to feed high-quality, educated prospects into the sales pipeline.
Duties:
* Lead Identification from conducting effective market research, that leads to the effective targeting of prospects: Identifying high-potential leads using tools like LinkedIn, industry databases, and web research. Defining the sales pipeline.
* Defining Personas: Researching and refining Ideal Customer Profiles (ICPs) to ensure outreach targets the right audience.
* CRM Data Enrichment: Meticulously updating and maintaining prospect data on the in-house CRM system.
* Lead Hand-off: Managing the transition of qualified leads to the marketing manager / sales team, ensuring accurate communication / information is passed on, based on real market insights.
* Campaign Optimisation: Analysing data insights to deliver affective segmented marketing campaigns that bring in new sales opportunities for the sales team to convert from pipeline prospects into business deals.
* Marketing: support the marketing manager where needed in producing your own content (digital & traditional) or providing the information from your market research for the marketing manager to use in their own content creations. Support short, mid and long term marketing campaigns.
Attributes:
* Degree qualified in marketing (ideal)
* B2B lead generation experience (non-sales market research)
* Used to acquiring market intelligence insights to make informed marketing campaign decisions based on that information
* Data analysis skills
* CRM experience
* Strong communication skills at all levels
* Used to supporting short/medium and long term marketing strategies
* Used to supporting a sales team with market insights / accurate data
This role could suit someone working as a Demand Generation Executive, Lead Generation Specialist, Growth Marketing Executive, Lead Generation Coordinator, CRM Executive, Inbound Marketing Executive, Marketing Assistant, Marketing Executive, Marketing Strategist, Marketing Coordinator, Market Researcher or similar roles with comparable duties / tasks.
This position is commutable from areas such as Louth, Skegness, Mablethorpe, Horncastle, Spilsby, Wragby, Woodhall Spa, Lincoln, Coningsby, Tattershall, Alford, Sutton on Sea, Navenby, Sleaford, Spalding, Boston, Ruskington, Bardney & other areas close to these.
Interviews to take place immediately, with a 2 stage process including a first stage video interview, followed by an on-site final interview.
This is a great opportunity for you to join a highly respected, quality focused business that is an employer of choice who takes its employees welfare seriously, focusing on well-being and a real work / life balance, hence the 35 hour working week, working from 9am to 4pm, Monday to Friday.
Apply today