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About
Blue Light Card: Individually great, together unstoppable
The Role and the Team
We have an exciting opportunity for a commercially minded Strategic Partnerships Manager to join our Marketing team. You will act as the face of Blue Light Card and manage relationships with major public service organisations such as NHS trusts, teacher unions, local councils, military groups, and social care networks.
As the Strategic Partnerships Manager, you’ll build partnerships that accelerate new member acquisition and increase awareness through trusted institutions. This role combines business development, stakeholder engagement, account management, and B2B marketing.
What You’ll Do
* Own and deliver our institutional partnerships strategy across health, education, social care, emergency services, and armed forces.
* Identify, pitch, and secure partnerships with high-impact organisations (e.g., NHS trusts, local authorities, unions, military welfare groups).
* Design partner activation and onboarding frameworks to reach eligible members quickly.
* Coordinate and attend events, managing the events calendar.
* Manage new partner activations, including conferences, partner events, and member engagement days.
* Create templates and co-branded assets for partners to promote Blue Light Card within their communities.
* Shape campaigns to drive sign-ups, track results, and optimise impact.
* Own performance metrics related to partner acquisition, activation, and member engagement, sharing insights with product, growth, and lifecycle teams.
What You’ll Bring
* Experience in partnerships, business development, account management, or B2B marketing, preferably in a high-growth, tech-led environment.
* Proven ability to proactively generate leads that lead to growth.
* Success in building partnerships that drive customer acquisition or growth.
* Strong communication and presentation skills, capable of influencing senior external stakeholders.
* Outcome-focused mindset, comfortable with targets, KPIs, and agile testing.
* Experience working with or selling into public sectors such as NHS, education, social care, local government, or unions is desirable.
* Experience activating partnerships through multi-channel marketing campaigns is beneficial.
* Flexibility to travel and attend events outside normal hours.
Our Culture
Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us safe, cared for, and thriving. We focus on their happiness to create exceptional experiences, discounts, innovative products, and top-tier service.
We seek smarter, bolder ways to deliver impact. We value ownership, agility, and teamwork to build something special.
We are committed to diversity and inclusion, believing that different perspectives foster growth and innovation. Our hybrid working model encourages in-office collaboration at our Leicester or London offices, with flexibility depending on the role.
What We Offer
* Hybrid working and flexible hours
* 35-hour workweek
* Free parking and EV charging at HQ
* 25 days annual leave plus birthday day off, with a buy/sell scheme of up to 5 days
* Company bonus scheme
* Blue Light Card with exclusive discounts
* Funded BUPA medical insurance, including pre-existing conditions
* Group auto-enrolment pension
* Enhanced parental and leave policies
* Healthcare cashback plan
* Mental health support and employee assistance programs
* Social events and recognition awards
* Relaxed dress code, modern offices, and amenities
* Onsite gym with free classes
* Strong learning and development culture
Location
Hybrid role based in Leicester (Cossington) or London (Holborn). The exact location and office attendance depend on the role and team needs.
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