Main Functions & Responsibilities
Managing all matters relating to the marketing of the Firm both internally and externally.
Strategic
Development of the overall marketing strategy and tactical plan for the firm in conjunction with Marketing Partner and the Chief Financial Officer
Work with Department Heads to create and follow annual marketing and business development plans
Management of marketing budget
Strategic project management - when managing projects ensure that a holistic view of the firm's needs and requirements are considered and that all relevant stakeholders are brought along on the journey
Analyse market data and research insights which drives growth
Analysis and reporting of firm-wide and practice area marketing activity on a monthly basis and reviewing and reporting on ROI from marketing campaign/advertising
Operational
Firm-wide
Liaise with Partners and all key stakeholders across the firm
Create and execute targeted marketing campaigns and deliver engagements / events designed to raise the firm's profile and / or raise new enquiries
Use of client data to deliver carefully targeted activities to particular client segments
Management of the client database, content and scope of client database and continue development of its use as a marketing information system
Work closely with fee earners to proactively follow up all contact with clients and introducers, including researching cross selling opportunities for legal services and maintaining / enhancing relationships
Ensure directory submissions are completed and delivered on time
Advise on pitch strategy, prepare pitch documents, manage rehearsals for new business pitches and perform pitch debriefs
Ensure the Clifton Ingram LLP brand values and house style is implemented on all marketing materials
Execute projects on time, cost effectively and to a high standard
Order branded stationary including header paper, pens and business cards as needed
Manage client service providers including call centre receptionists and web chat operators, ensuring staff lists and annual leave information is up to always up-to-date
Advise departments on onboarding and quoting procedures to maximise conversion rates and customer experience
Contribute to check lists for new starters including adding to the website, creating Review Solicitors profiles for fee earners and ordering business cards
Manage email signature designs and individual templates and changes
Advertising & Direct Marketing
Responsible for the development and management of all advertising for the Firm
Manage complete process for marketing events, including design of invite, mailing list editing, collating of replies, confirmations, management of event and follow up
Liaise with departments to draft content for regular newsletters etc
Process all information relating to mail shots, seminars and other events
Manage production and maintenance of various promotional tools that adhere to Clifton Ingram LLP brand guidelines
Lead on sponsorship ensuring alignment with firm values and maximum brand visibility
Development of brochures including hard copy and online versions as needed
Website and Social Media
Management of the firm’s website and manage its development over time to ensure it remains effective
Action day to day updates to the firm’s website across WordPress to ensure the site is kept current and relevant
Management of digital agency and development of and implementation of SEO/PPC plans
Work with the Departments to create insightful regular content for the website/social media platforms
Manage the firm’s social media presence across LinkedIn, Twitter, Facebook, Instagram
Train and encourage the wider firm on social media best practice
PR
Maintain and enhance relationships with local and national media to raise the firm’s wider profile and ensure a running PR presence in the marketplace
Management of digital agency and development of implementation of Digital PR plan
Liaise with fee earners on reactive PR opportunities
Develop client relationships and identify potential opportunities for development
Maintain and enhance relationships with local charities and local communities as part of our Corporate Social Responsibility programme
Ensure awareness of legal news amongst specific targeted groups within client database through newsletters etc
Identify opportunities to comment on legal and sector news
Act as the first point of contact for the firm for all media enquiries
Maintain the firm’s presence on Review Solicitors, Google, Trust Pilot and other review sites. Encourage fee earners to request reviews to maintain high rankings
Coordinate professional photography for headshots and reportage
Events
Organise and attend all client and referrer hospitality events (all areas of organisation included)
Organise and arrange fee-earners’ attendance at networking events
Attend hosted events, ensuring smooth operation and acting as an ambassador and representative of the firm, bringing a strong understanding of the event purpose and objective
Requirements and Skills
Bachelor’s degree in Marketing, Business or related field is desirable
5 years relevant experience
Understanding of marketing & BD processes within professional services
Experience of managing conflicting priorities and expectations in partner-led environments
Excellent written and oral communication skills
Able to work independently and within project groups
Proficient in MS Office and e-marketing experience desired
Experience in managing and hosting events (in-person and virtual)
Ability to think creatively and generate new, varied and interesting content
Ability to identify the audience and tailor communications to attract the target market
Flexible approach to varied workloads/rapidly and changing demands
The Role
Full-time, 37.5 hours per week
Location: Clifton Ingram’s Wokingham office with regular travel to the Firms other offices
This is a fantastic opportunity to join a growing Firm that offers a competitive salary and benefits package as well as ongoing career progression opportunities.
If you have the relevant experience and are interested in applying, we would love to hear from you.
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