Are you an experienced marketing professional working within the IT or consumer electronics industry? Do you have a deep understanding of channel-focused international B2B go to market models?
This is an exciting opportunity to join the Magicard leadership team leading our international marketing activities. Critically the role is responsible for presenting the value proposition and outlining key reasons to buy through multiple channels. The role collaborates with, and brings together, engineering, product management, sales and marketing communication to maximise the overall return for our business, generate profitable revenue streams and build the greatest possible end-user experience .
Deep knowledge and experience in international marketing management in the IT or consumer electronics industry (ideally gained working in the printer market) with a particular emphasis on B2B channels. You will be hands on with a proven track-record in marketing gained either in-house or consultancy/agency.
Profile
Key attributes
* Experienced in the delivery of marketing programmes
* Excellent quantitative and qualitative analytical and insight skills
* Highly creative and solutions focussed
* High level of attention to detail
* Effective communication skills at all levels, both written and verbal
* Excellent presentation skills
* Confident and professional: able to develop close relationships with internationally-based colleagues across both the Americas and in Europe and Asia
* Knowledgeable and experienced in developing direct sales business streams – Desirable
* Knowledgeable and experienced of Direct Web Sales/E-Commerce - Desirable
Key Accountabilities
* Develop and execute marketing plans that align with the company's overall business objectives. This involves launching new products, creating and implementing marketing campaigns, defining lead generation programs and steering all marketing communication and content creation.
* Oversee the effective and timely execution of marketing campaigns across a variety of channels, including digital, social media, email, events, and trade shows.
* Oversee the creation of marketing materials such as brochures, presentations, case studies, white papers, and website content.
* Support our network of channel partners with information, tools, programs and funding to ensure successful representation of Magicard to their customer base.
* Coordinate with cross-functional teams such as sales, product development, and customer support to ensure consistent messaging and alignment with overall business goals.
* Analyse marketing data to measure the effectiveness of the marketing activities and identify areas for improvement, and use these insights to optimise future marketing initiatives.
* Manage the marketing budget and work closely with finance to track expenses and optimise the use of marketing funds.
Key Interfaces
* Regional management team
* Regional sales teams World-Wide
* The rest of the senior leadership team within Magicard and wider Corp Division.
This role will report to the Brady EMEA Marketing Director
We offer
* Discretionary Bonus
* Life Assurance
* Health Cash Plan
* Holiday Purchase Scheme
* Employee Assistance Programme
* Matching Employee Pensions Contributions
Company
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin employing approximately 5,700 people in its worldwide businesses. Brady’s fiscal 2022 sales were approximately $1.30 billion. In 2021 Brady Corporation acquired Magicard, who are pioneers in ID card printing technologies, operating across four countries to offer their solutions on a global platform.
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