Marketing Director – Domestic Appliances
Location: West of London/Hybrid
Role: Permanent
Package: Around £110-130K plus Car and Benefits Package
Ref: TP440525
* Join a global leader and make a real impact on a dynamic, expanding business
* Drive omnichannel marketing strategies to scale growth and build brand loyalty
* Build and lead a dynamic team in a collaborative and innovative environment
* Incredible opportunities for career growth and development
Are you looking for the next big marketing challenge?
Our client is a
dynamic and well-established £50m+ UK business
providing technologically-advanced water softening solutions to UK households. It is seeking a super-smart, ambitious, highly results-driven Marketing Director to lead its omnichannel marketing and growth strategies. Now
part of a $3bn US group, operating in over 90 markets worldwide with over 30 different brands
, the business has huge ambitions, and seeks a hands-on, data-driven marketing leader to take on this exciting growth remit with substantial growth potential in the UK.
Position Overview
As Marketing Director, you'll be the creative and strategic thinker,
developing and executing a highly-effective and focused marketing & brand amplification strategy
that will take the brand to new heights. Collaborating with the EMEA Centre of Excellence leadership, and Group CMO in the US, you will
lead and implement high-impact marketing strategies to drive brand penetration and customer lifetime value, and build long-term brand loyalty
. With a strong emphasis on using digital channels, this role requires a dynamic, results-driven marketing leader with a deep understanding of omnichannel marketing, brand strategy, paid search, paid social and organic growth.
Role & Responsibilities
Strategic Growth Leadership
* Developing an effective marketing & brand strategy with a strong focus on digital & direct channels, to drive ambitious growth objectives.
* Partnering with EMEA leadership to ensure a consistent strategic approach to marketing & comms activity.
* Leveraging market, brand, and competitive insights to inform business decisions and optimise marketing performance.
Marketing & Brand Management
* Being the 'voice of the consumer' for the business, ensuring relevant insights inform comms strategies, targeted campaigns, and consumer journeys.
* Developing compelling narratives and messaging frameworks to connect with key target segments.
* Aligning global campaigns with regional/local marketing needs.
* Overseeing the marketing mix, integrating paid, organic, and brand strategies with content creation to create cohesive marketing campaigns.
* Enhancing customer experience with third-party dealerships, crafting messaging that highlights product benefits and leading brand positioning.
Digital Strategy & Performance Marketing
* With your team, leading digital marketing to drive customer acquisition, engagement and retention, optimising loyalty strategies to maximise lifetime value.
* Developing and optimising paid search campaigns, ensuring efficiency in keyword research, bidding strategies, and ad copy optimisation.
* Leading paid social strategy and execution across key platforms, driving brand awareness, lead generation, and conversion optimisation.
* Implementing and refining SEO strategies to enhance organic search rankings, website traffic, and digital visibility.
* Utilising digital analytics tools to track performance, analyse trends, and provide actionable insights that inform marketing decisions.
* Driving traditional marketing techniques to capture all potential customers in their favoured comms channels, including targeted leaflets, events, DM.
Leadership & Team Development
* Building, leading and mentoring a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability.
* Working cross-functionally with other functions across the business.
What do you need for this role
A robust track record of driving growth with significant marketing experience in consumer goods or services, with extensive omnichannel marketing & comms development experience.
* Strong strategic thinking and problem solving skills, with the ability to translate business goals into clear, actionable marketing strategies.
* Hands-on experience managing SEM, CRM, and paid media campaigns.
* Deep expertise in SEO, content marketing, and organic growth strategies.
* Proficiency in marketing analytics tools (Google Analytics, Salesforce, Marketing Cloud).
* Strong leadership skills with experience managing and mentoring marketing teams
* Passion for innovation and staying ahead of marketing trends and technologies.
How to Apply
If you are looking for a new and interesting challenge, with a passion for driving significant revenue growth, please send your CV to Adam Tarsh.