Job Description
Senior CRM Manager – 12 month FTC
Great opportunity for an experienced CRM Manager, to join leading UK retailer on a 12 month mat cover.
The successful candidate will be responsible for experienced and commercially-minded CRM & Loyalty Lead to shape and deliver our customer communications and loyalty strategy.
Must be available to start within 1 month
Based in Brighton - Hybrid working – 2 days in office, 3 from home
Roles & responsibilities:
1. Set and oversee the CRM campaign calendar across email, SMS and direct mail, delivered in partnership with the CRM Manager.
2. Build strategies to increase customer satisfaction, retention and revenue through both promotional and trigger-based CRM activity.
3. Contribute to the UK budgeting process with a focus on owned channels and customer marketing performance.
4. Lead the rollout of our existing loyalty programme onto a new technology platform, and define the roadmap for relaunch and optimisation.
5. Manage and align CRM and Loyalty roadmaps in collaboration with IT, Digital, eCommerce and Retail to support growth in Customer Lifetime Value.
6. Deliver weekly trade updates and regular reporting on CRM and Loyalty performance, ensuring alignment with busine...