Job Introduction
Join William Grant & Sons in a role where your passion and drive can truly make an impact. We’re looking for a Business Development Executive to bring our premium brands to life in the On Trade. This field‑based role places you at the heart of our iconic portfolio—building brand visibility, recruiting consumers, and supporting customers to elevate their spirits offering through outstanding advocacy.
At William Grant & Sons, Rare Characters thrive. We celebrate diverse perspectives, unique strengths and the ambition to grow. If you’re commercially minded, motivated and energised by the On Trade environment, this is an opportunity to make a meaningful impact in a territory that’s full of potential.
Main Responsibility
1. Activate our premium brands across key On Trade outlets, delivering best‑in‑class visibility and consumer-focused activation.
2. Manage a portfolio of Premium, Select, and Exclusive accounts, consistently delivering regional targets for distribution, visibility and activation (MES).
3. Secure preferred partner status in your territory by developing tailored solutions that grow the Spirits Category for customers.
4. Build strong relationships with key influencers, bartenders, venue managers and route‑to‑market partners.
5. Identify new opportunities—from emerging venues to consumer hotspots—using commercial insight and segmentation data to focus where it counts.
6. Champion our brands by ensuring outlets are equipped and educated to deliver perfect serves that reflect William Grant & Sons’ standards.
7. Create advocates through training, developing bar staff knowledge and enthusiasm, supported by Brand Ambassadors where needed.
8. Promote brand activity via your own and customers’ social media, amplifying reach and engagement.
Our Ideal Candidate
The ideal candidate will bring:
9. Strong commercial awareness and the ability to balance brand‑building with commercial objectives
10. Experience building effective customer relationships
11. Excellent organisational and presentation skills
12. A proactive, self‑driven approach paired with strong collaboration skills
13. Sales and/or marketing experience within the On Trade (desirable)
14. Confidence using data and digital tools to unlock opportunities
15. A full clean driving licence (essential)
If you’re passionate about premium spirits, enjoy being out in trade environments and want to work with some of the world’s most admired brands, we’d welcome an application.
What we can offer you
16. We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
17. Our employees enjoy a generous holiday entitlement and an opportunity to ‘buy’ or ‘sell’ some holiday entitlement.
18. Private Healthcare and Doctor@Hand (remote GP service).
19. Our employees can join a defined contribution pension plan. Employees contribute either 4% or 5% of salary, the company contributes 8% or 10% depending on the employee contribution. Employee contributions can be made through salary sacrifice.
20. Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
21. Our Life Assurance cover is a multiple of eight times your annual basic salary.
22. Product allocation so that you can enjoy our fantastic portfolio of brands.
23. Our Cycle to Work scheme allows you to hire a bike for an agreed length of time, and then snap it up for a fraction of its original value. All while making savings (at least 25%) and spreading the cost.
24. Every employee has the opportunity to claim up to £1, per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
25. Learning resources to help you be your best self.