Our client - an innovative, industry-leading manufacturer serving the construction, industrial, and rail sectors - is seeking a Digital Marketing Manager to join their growing team. This is a newly created role offering the chance to work with cutting-edge products in a purpose-led business that values integrity, creativity, and collaboration.
As Digital Marketing Manager you will take ownership of all digital channels and deliver best-in-class performance. This is a pivotal role for someone who thrives on optimising campaigns, managing agencies, and leveraging marketing technology to drive growth.
Key Responsibilities:
Digital Strategy & Performance
Own and manage all digital channels (website, social media, email, paid media)
Develop and execute strategies to maximize ROI across SEO, PPC, UX/CRO, and social campaigns
Monitor and analyse performance metrics, providing actionable insightsAgency Management
Collaborate with external agencies for SEO, UX/CRO, PPC
Scrutinise agency plans and challenge recommendations to ensure optimal results
Identify opportunities to bring certain activities in-house where feasibleMarketing Technology
Maximise the use of HubSpot Marketing Pro for automation, lead nurturing, and reporting
Ensure CRM and marketing automation workflows are optimised for conversionContent and Social Media
Oversee all social channels, ensuring consistent brand voice and engagement aligning to the correct persona target audiences
Manage website content and functionality to deliver best-in-class user experienceReporting & Optimisation
Produce regular performance reports and dashboards
Continuously test and optimise campaigns for improved conversion and ROIRequirements
Previous experience in digital marketing, with a proven track record managing multi-channel campaigns and working with agencies
Strong understanding of SEO, PPC, UX/CRO, and social media strategies
Hands-on experience with HubSpot Marketing Pro (or similar platforms)
Analytical mindset with ability to interpret data and make decisions
Excellent communication and stakeholder management skillsBenefits
Salary- £45,000- £55,000 Basic
Profit related bonus scheme
Monday- Friday- 7.30am-4.30pm
Office based role, but will offer flexibility to work from home when neededIND25