Senior Paid Media Executive
Location: Remote (UK)
About Us
A leading player in the insurance and financial services sector, committed to innovation and excellence. Our Group Marketing team plays a pivotal role in driving brand awareness and digital performance across multiple channels.
We are currently seeking a highly skilled and motivated Senior Paid Media Executive to join our dynamic team. This is a fully remote position, open to applicants based in the UK.
Role
The Senior Paid Media Executive will manage ad budgets, analyse campaign performance, and implement strategies to maximise return on investment (ROI). This role requires a strategic thinker with a strong background in paid media and excellent analytical skills. Highly driven with quick decision-making and good communication skills are essential.
Key Responsibilities
* Plan, implement, and manage paid media campaigns across search and social platforms.
* Optimise campaigns using data-driven insights to improve KPIs such as CTR, CPA, and conversion rate.
* Conduct regular performance analysis and provide detailed reporting to the Paid Media Manager and key business stakeholders.
* Collaborate with designers, content creators, and other marketing professionals to align campaign creative with strategic goals.
* Conduct A/B testing on ad formats, messaging, and targeting to enhance campaign effectiveness.
* Keep up to date with emerging paid media trends, tools, and best practices.
Candidate Requirements
* Demonstrable experience in PPC and paid social media campaign management.
* Proficiency with platforms including Google Ads, Microsoft Ads, and Meta Ads.
* Strong analytical skills and experience using performance metrics to inform strategy.
* Excellent written and verbal communication skills.
* Highly organised, with the ability to manage multiple campaigns and meet deadlines.
* A proactive approach and a willingness to innovate and adapt.
Why Join?
* Remote-first working culture
* Competitive salary and benefits
* Opportunities for professional growth and development
* Supportive and collaborative team environment
* Involvement in meaningful, high-impact digital marketing initiatives
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