Electrical Sales Assistant Location: Watford, WD25 8FA Salary: £31,000 - £32,000 Hours: Monday - Friday 7:00am - 4:00pm, Alternate Saturdays 7:00am - 1:00pm Benefits Company pension scheme Group life assurance - up to 3x salary (subject to length of service) Staff discount Free breakfast every morning Cycle to Work scheme Employee Assistance Programme Long service awards 20 days annual leave plus bank holidays Birthday day off Responsibilities Greet and assist trade customers promptly and courteously at the counter. Advise customers on suitable electrical materials, components, fixtures, and tools, explaining technical details clearly. Process sales transactions accurately, including order entry, invoicing, and payments. Maintain a clean, organised, and well-stocked trade counter, ensuring products are attractively displayed. Monitor stock levels, perform regular stock checks, restock shelves, and report low stock to the purchasing team. Stay up to date with new products, industry trends, and actively promote them to customers. Assist with implementing promotions, product displays, and sales strategies. Maintain accurate records of sales, invoices, customer details, and special orders. Prepare basic reports on counter performance, sales data, and customer feedback. Deliver excellent customer service throughout the sales process, building rapport and ensuring customer satisfaction. Requirements Experience in a similar role within a builders merchant, electrical supplier, or related industry (preferred). Good knowledge of electrical products, fittings, and tools, with an understanding of electrical systems. Strong customer service and communication skills, with the ability to build relationships with trade customers. Organised, detail-oriented, and able to multitask in a busy environment. Confident using point-of-sale (POS) and inventory management systems. Physically able to lift and carry heavy items when required. Willingness to learn and stay updated on products and industry developments.