Customer Relationship Management Executive
Harnham Liverpool, England, United Kingdom
Join an iconic British betting and gaming brand as it continues its digital transformation and builds a high‑performing commercial team. One of the UK’s oldest names in sports betting and gaming is modernising its business after more than a century in operation; having evolved from a traditional, paper‑based business into a digital‑first brand, the company now offers sportsbook, casino, and free‑to‑play products under a renewed growth strategy. With transformation at the heart of everything they do, they’re expanding their CRM and marketing teams to deliver a best‑in‑class player experience across every touchpoint.
THE ROLE
As CRM Executive, you’ll play a key role in delivering multi‑channel CRM campaigns across email, SMS, and push notifications, helping to engage, retain, and re‑activate customers across multiple products. You’ll join a small but growing CRM team (Head of CRM and CRM Manager), working alongside an agency partner to deliver impactful, data‑driven communications.
* Building, testing, and deploying CRM campaigns using Xtremepush and agency support
* Managing campaigns end‑to‑end across email, push, and SMS
* Using segmentation and personalisation to drive engagement and retention
* Carrying out QA and reporting to ensure accuracy and compliance
* Using basic HTML to edit and update templates (no coding required as you’ll utilise drag‑and‑drop tools)
* Collaborating with wider marketing, product, and design teams to align messaging
* Contributing to a subscription‑based product model with regular communications and offers
YOUR SKILLS AND EXPERIENCE
* Hands‑on CRM experience
THE BENEFITS
(Benefits not listed in the original description.)
HOW TO APPLY
Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
Industries
Gambling Facilities and Casinos
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