Location: Standish, Wigan, with occasional travel to other sites
Job Description
* Develop data-driven strategies that achieve home and company-wide KPIs
* Measure, analyse and report on marketing performance and ROI
* Plan and execute integrated campaigns
* Support occupancy growth and enquiry generation across homes
* Lead and deliver event activity across the Group
* Ensure consistent branding and messaging across all marketing
* Identify and implement new opportunities s through marketing insight and research
* Explore and implement AI tools to improve marketing efficiency and performance
* Manage and monitor SEO
* Manage and monitor paid media
* Manage all internal communications
* Act as a marketing partner to individuals and teams across the Group
* Lead a team of marketeers and third-party agencies
* Support the development of marketing professionals
Person Specification
* Educated to degree level with a relevant qualification
* Minimum of 5 years’ experience in a broad marketing role
* Commercially aware, with experience of lead generation
* A strategic mindset that can problem-solve
* Strong communication skills, both written and verbal
* Ability to lead and a confident decision maker who can be diplomatic
* Motivated by building
* Full UK driving license with vehicle access
* Experience or understanding of the care sector
* Experience of multi-site marketing
* Experience in utilising AI for marketing potential
* Further Marketing qualifications
* KPI bonus opportunities
* Ongoing training and development
* Employee Assistance Programme
* Benefits through My Staff Shop
Diversity & Inclusion:
Millennium Care is dedicated to building a workplace that reflects the diversity of the world we live in. We believe that a diverse and inclusive environment is essential for fostering creativity, innovation, and success.
Millennium Care is committed to providing equal opportunities and creating an inclusive culture while promoting equitable practices.
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