To deliver Think Active’s marketing and communications activity, helping to raise and position the organisation’s profile.
You will be responsible for creating high-quality, engaging content across our platforms, whilst ensuring brand consistency. Collaborating across the organisation, the Marketing and Communications Manager will transform initiatives into compelling stories that promote the role of physical activity and sport in improving lives across Coventry, Solihull, and Warwickshire.
Excellent project management skills are required to manage the range of work that the marketing team are responsible for.
KEY ACCOUNTABILITIES
The Marketing & Communications Manager is accountable for:
Marketing Execution
* Deliver the annual marketing and communications plan.
* Ensure activity and campaigns align with organisational priorities.
Content Creation & Storytelling
* Produce high-quality written, visual and digital content.
* Translate complex projects into accessible, engaging stories.
* Maintain a consistent tone of voice and message.
Brand Ownership
* Ensure consistency of the Think Active branding across internal and external communications.
Digital Performance
* Manage website, social media and digital platforms.
* Use insight and analytics to improve engagement and reach.
* Work closely with Partnership Managers and internal teams to amplify their work.
* Support newsletters, campaigns and stakeholder communications.
Event Marketing Support
* Provide marketing and planning support for events and campaigns.
Inclusion & Accessibility
* Ensure communications are inclusive, accessible and aligned with our EDI principles.
Project Management
* Plan, prioritise and deliver multiple marketing projects efficiently.
PERSON SPECIFICATION
CORE VALUES
The post holder must demonstrate:
* Integrity, transparency and accountability.
* Passion for physical activity and social impact.
* Kindness, respect and appreciation for others.
* Commitment to inclusion and equality.
SKILLS & EXPERIENCE
Essential
* Proven experience in a marketing and communications role.
* Strong copywriting and storytelling ability.
* Experience managing websites (WordPress) and social media platforms.
* Ability to manage multiple projects and priorities.
* Strong organisational and project management skills.
* Excellent verbal and written communication.
* Ability to work collaboratively across teams.
* Proficient in Canva and Microsoft Office.
* Strong attention to detail and accuracy.
Desirable
* Degree-level qualification in marketing or communications.
* 3+ years in a similar role.
* Experience using data and analytics to measure impact.
* Experience in charity, public or community sector.
* CRM familiarity.
* Knowledge of data protection best practices.
BEHAVIOURAL TRAITS
* Proactive and self-motivated.
* Professional and trustworthy.
* Collaborative.
* Purpose-driven.
TECHNICAL & PRACTICAL REQUIREMENTS
* Willingness to work occasional evenings/weekends.
* Ability to travel across Coventry, Solihull and Warwickshire.
* Comfortable working in a hybrid environment.