Marketing Executive - Digital & Automation - Omnichannel Marshall Wolfe is hiring on behalf of our client, who are looking for a driven and creative Marketing Automation Executive to join their team. In this role, you'll be pivotal in building and executing data-driven marketing campaigns across various digital channels, where you’ll also design and implement automation workflows to enhance engagement. What You'll Be Doing: Create data-driven marketing campaigns across multiple digital channels. Design engaging workflows that enhance the user experience, from SMS to chatbots. Create content that connects with users and supports our client's brand voice. Track, test, and review campaign performance to continuously improve open rates, click-throughs, and conversions. Work closely with internal teams to align marketing efforts with company goals and identify new opportunities for automation. Requirements: Strong experience in digital marketing and automation - specifically with email, SMS, WhatsApp, and chatbots. Extensive omnichannel marketing communication experience. Proficient in planning and delivering successful email/CRM marketing and automation campaigns. Hands-on experience with HTML email tools such as Mailchimp, SendGrid, or Twilio for automated campaigns. Data-driven mindset with the ability to analyse performance metrics and optimise campaigns for improved results. Excellent copywriting skills, with a focus on crafting engaging, audience-specific content. Familiarity with marketing automation platforms and CRM systems. Working knowledge of WordPress. Please apply with your CV in the first instance.