Senior Digital Shelf Specialist
London-Based - Hybrid Working
Are you passionate about how brands show up online? This is an exciting opportunity to join a market-leading FMCG business, taking ownership of how a portfolio of household brands perform across the digital shelf.
As Senior Digital Shelf Specialist, you’ll play a key role in driving visibility, engagement, and conversion across major retailer websites - from optimising product content to managing syndication and analysing performance. Working closely with cross-functional teams across Europe, you’ll lead projects that directly influence online sales growth and brand impact.
The Role
* Manage and optimise the company’s digital shelf programme and syndication networks.
* Develop and execute best-in-class content optimisation strategies aligned to brand identity.
* Collaborate with agency partners to enhance PDPs and maximise ROI on content investments.
* Scale reviews and assets through platforms like Brandbank, BazaarVoice, and Salsify.
* Monitor and report on key metrics using Profitero and other performance tools.
* Identify insights and recommend strategies to improve online visibility and conversion.
* Enable and upskill marketing teams to get the most from their digital shelf presence.
* Continuously improve processes and tools to streamline content creation workflows.
About You
* 4+ years’ experience in digital shelf or content management, ideally within FMCG or consumer goods.
* Strong understanding of PDP performance drivers – search rank, SEO, conversion rate, mobile optimisation, etc.
* Hands-on experience managing Amazon or other major retailer platforms.
* Confident working with content syndication tools (e.g. Brandbank, BazaarVoice, Salsify).
* Excellent project management, analytical and stakeholder management skills.
* Comfortable working cross-functionally with UK and European teams.