Department: Finishing Team
Reports To: National Operations Manager
Location: National with regular travel
Direct Reports: 1 Sales Team leader, 6 Business Development Managers (BDMs) and 2 Technicians
Employment Type: Full-time
Position Purpose
The National Sales Manager (NSM) will lead and develop a high performing sales team to achieve significant growth across the country. This role is responsible for driving the national sales strategy, identifying new opportunities, developing customer relationships, and leading a team of Business Development Managers.
Key Responsibilities
1. Leadership & Team Development
* Lead, coach, and develop a team of 6 Business Development Managers across the country.
* Set clear sales objectives, KPIs, and activity standards aligned with company goals.
* Conduct regular team meetings, one-on-one reviews, and performance evaluations twice a year.
* Foster a culture of accountability, collaboration, and growth with great service.
2. Sales Strategy & Execution
* Develop and execute the national sales plan in line with company objectives.
* Identify new business opportunities and support regional growth with BDM`s.
* Oversee the full sales cycle through the team, ensuring timely follow up and conversion.
* Oversee major client relationships and support BDMs in high‑value accounts.
* Monitor market trends, competitor activity, and regional performance to feedback to the National Operations Manager.
* Provide feedback on marketing and areas of improvement for marketing to drive growth in the area.
3. Financial & Performance Management
* Exceed regional national sales targets.
* Forecast sales growth and opportunities by product type.
* Report regularly to the National Sales Manager on pipeline, performance, and key business insights.
* Analyse sales data to identify improvement areas and growth opportunities.
* Management of customers debtor balances across the country through the BDM`s.
* Regularly review Oxbury accounts with team members and manage credit limits.
4. Customer & Stakeholder Engagement
* Maintain strong relationships with key customers and strategic partners.
* Work with rearing, procurement and finance to ensure customer satisfaction and delivery of excellent service and support to customers.
* Represent the company at regional industry events, trade shows, and networking opportunities.
Key Performance Indicators (KPIs)
* Achievement of sales targets and growth of TB infrastructure.
* Growth in existing accounts and retention of key accounts.
* Performance and engagement of the BDM team including CRM usage, and debt management.
* Reduce wastage of animals out of the programme to 1% or lower.
* Attendance of events and shows to promote the business.
* Less than 5% of customers with debt over 90 days.
Skills & Experience Required
Essential
* Proven track record of managing a field sales or business development sales team.
* Demonstrated success in developing and implementing national sales targets.
* Understanding of UK Agriculture, and the beef industry.
* Strong understanding sales processes, account management, and pipeline management.
* Excellent leadership, coaching, and people management skills.
* Strong commercial acumen and analytical ability.
* Exceptional communication, presentation, and negotiation skills.
* Proficient in CRM and Microsoft Office applications.
* Ability to travel nationally.
Desirable
* Experience within a integrated supply chain.
* Experience of Farm management software
* Understanding of finance for farmers.
Personal Attributes
* Results-driven with a passion for growth and innovation.
* Strategic thinker with hands on approach.
* Collaborative leader who inspires confidence and engagement with their team, leading by example.
* Adaptable, proactive, and solutions oriented in a past paced, evolving environment.
* High integrity and professional credibility.
* Committed to the businesses mission of significant growth and transforming beef farming for a sustainable future.
Remuneration & Benefits
* Competitive base salary plus KPI bonus.
* Company car.
* Laptop, mobile phone, and tablet.
* Ongoing professional development and training.
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