The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
Description
The Counter Lead is responsible for supporting their Brand in for supporting the Brand in driving sales turnover and market share through consistently remaining consumer focused.
They are accountable for achieving this by
reflecting a credible and professional Brand image to all internal and external consumers at all times
maximising sales through selling, providing excellent service and retail standards
contributing to efficiencies through adhering to store/Brand//Company Procedures and guidelines
Understand daily/weekly targets
Ensure personal awareness of all additional sales avenues i.e. eventing, Omni and digital channels, etc.
Keep up to date with competitor activities and missed opportunities
Effectively social media, leveraging opportunities to drive the business, protect and enhance the Brand image.
Deliver the Brand Strategy, ensuring the delivery of an effective local plan
Plan and implement local marketing & events initiatives, aligned to Retailer activity.
Deliver excellence in execution of service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mind⁃set and a surprise and delight culture
Be an Ambassador for the Brand ⁃ lead the way to ensure Brand values are represented and bought to life.
Ensure all refunds and complaints are managed in line with Company guidelines and to a mutually satisfactory conclusion, informing/consulting with the Area Manager where appropriate
Use digital tools to ensure knowledge is kept up to date
Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.
Develop up to date knowledge of product in order to ensure we deliver an industry leading experience and the product meets the consumer's needs. Operations
Plan to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing)
Review retail standards on a daily basis ensuring they are maintained to the required standard
Ensure deliveries, stock movements and associated administration are completed within agreed Company timeframes
Ensure that all auditable processes and administration are actioned to Company guidelines and take corrective action in highlighted areas of risk
Ensure all information requests are fulfilled accurately, within deadlines set
Minimise stock loss by ensuring all Company Security Policies and Procedures are implemented correctly and followed
Create and maintain a safe working environment for consumers ensuring that Company and Retailer Policies and Procedures are adhered to
Ensures that all health & safety responsibilities and all areas of operational activity achieve a minimum overall grading of 'Acceptable' during audits.
Commerciality
Manage daily replenishment, taking appropriate action where necessary
Maximise sales performance by utilising all commercial reports before making commercial decisions
Plan and deliver the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales
Identify stock package issues, and take corrective action, informing the Area Manager when out of direct control
Effectively manage all promotions and discounts ensuring they are actioned in line with Company guidelines
Identify trends and make suggestions to enhance product performance.
Qualifications
Experience in a fast⁃paced retail and/or consumer facing environment
Ability to drive self⁃development
Commercial understanding and awareness of industry
Effective communication, organisation and prioritisation skills