Bright Selection is delighted to be supporting a premium care provider with the recruitment of a Customer Relationship Manager for a brand-new luxury care home currently in development in Leicestershire.
This is a rare opportunity to join a home ahead of opening, playing a pivotal role in building occupancy, establishing community presence, and shaping the resident journey from the very beginning.
Key Responsibilities:
You will lead all pre-opening and post-opening sales and marketing activity, ensuring strong enquiry generation, high-quality conversions, and a seamless admissions experience for residents and families.
Driving enquiries and converting interest into admissions
Building strong relationships with local communities, professionals, and referral partners
Planning and delivering marketing events and outreach activity
Maintaining accurate CRM data, analysing KPIs, and reporting on performance
Working closely with the commissioning team to achieve occupancy targetsThe position is central to ensuring the home reaches budgeted occupancy and sustained commercial success.
Requirements:
We are seeking an experienced care home sales or admissions professional who:
Has a proven track record in occupancy growth within the care sector
Is confident working in a commissioning or pre-opening environment
Builds trust quickly with families and professional stakeholders
Is organised, proactive, and motivated by targets and outcomes
Holds a full UK driving licence
Remuneration & Benefits:
Salary up to £45,000 depending on experience
Commission per admission plus additional occupancy and new-build bonus
Further earnings linked to sustained occupancy performance and upselling success.
25 days annual leave plus bank holidays
You will be joining a well-established, highly regarded luxury care operator known for developing award-winning environments and high-quality later-life care services.
For more information, please contact Lisa Miller-Kirwan at Bright Selection Ltd.
Bright Selection advertises roles on behalf of our clients. If you do not hear back from us within 3 days of your application, unfortunately you have not been successful on this occasion, however we may keep your details on our database for future roles & if we do so you will receive an email letting you know this