Business Development Manager – North West / South Yorkshire
Function: Star Pubs
Location: Field-based role – – across North West (Greater Manchester, Cheshire, or Merseyside) or South Yorkshire (Exact region will depend on the successful colleague's location)
Salary: circa £55,000 base depending on experience, plus full benefits listed below.
Closing Date: Wednesday 11th March 2026
Contract: Permanent
HEINEKEN has a long-held belief that pubs are an integral part of British culture and that well-invested pubs, run by skilled operators can prosper and thrive. As the nation's leading pub, cider and beer company and the name behind a host of brilliant brands, we're looking for equally brilliant people to help us on our journey to building a better future.
Part of building a better future is supporting our lessees, ensuring they have the right tools to build their businesses and play an important part in their thriving communities. This would be impossible without gold-star colleagues who care about people, account management and everything we stand for.
Have you ever thought about what it'd be like to play a starring role as part of the Operations North team in our Star Pubs function? Well, we have an opportunity for a Business Development Manager to join and the team supporting some of our fantastic pubs and bars in and around either the North West area (Greater Manchester, Cheshire, and Merseyside) or South Yorkshire, we're in a lucky situation where we could do some reshuffling of regions so the final patch will be dependant on the location of the successful candidate.
About the role
The BDM role within Star Pubs sits at the heart of the wider team. It's considered a true retail and commercial generalist role, supporting approximately 33-35 pubs in a specific region, utilising the specialist skills and knowledge of your wider team to do so. The role is at the forefront of our relationship with our customers and pivotal to the success of Star Pubs, responsible for working collaboratively with a virtual team, including Pub Operations, Estates and Property teams as the key support roles.
Overall, this role is about collaborating with your pub operators to create a great retail experience for the consumer. Working closely with them to encourage innovative thinking that achieves mutually beneficial business plans.
You'll have the opportunity to work with individual operators at the heart of the community, large-scale groups, lessees looking to invest in a large refurbishment and even have the opportunity to recruit new entrepreneurs into your pubs
Who we're looking for
This role is more about developing and coaching rather than sales and would suit candidates who have had previous area/regional operational management experience. Experience in the pub sector would be advantageous but we are also open to hearing from candidates who have some of the skill sets required above but gained outside of the pub industry (retail, hospitality etc.) and who're as passionate about consumers and customers as we are.
If you;
Have account management experience.
Have passion for or experience in the corporate side of hospitality.
Are a strong character, looking to bring passion into your day job.
Have a strong amount of empathy and are able to work with diverse communities.
Then this could be the role for you
A full UK driving licence is essential for this role. Ideally, you'll have at least 3 months of professional driving experience, but if you don't, that's fine. We'll provide full on-road driver training during your first few months with us.
The Good Stuff
In addition to your base salary, you'll also receive:
Annual bonus
Company Car, Laptop & Phone (a current and full Driving Licence is a must for this role)
Meal and Broadband Allowance
Company funded Private Medical Healthcare
Double-matched pension contributions (up to 10%)
35 days holiday (with the opportunity to buy/sell)
A quarterly allowance towards purchasing our delicious ciders and beers (Low and No Alchohol options available)
Exciting opportunities to develop your career.
You'll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we're always working towards being a diverse and inclusive company.
The Application
If you like what you've read and want to explore this opportunity further, please apply as soon as possible. We may close vacancies early when we receive significant numbers of applications, so don't delay
If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we're more than happy to review our processes – please feel free to get in touch with us as
In all likelihood the ideal candidate for this role won't meet every single requirement in this advert, in fact we all need the opportunity to grow and develop in role. We understand some applicants are less likely to apply to jobs unless they feel they meet every single qualification. The team at HEINEKEN would encourage you to submit an application if the advert has piqued your interest rather than ruling yourself out based on any self-limiting beliefs. You never know, you may be exactly what we're looking for
Who We Are
Star Pubs is part of HEINEKEN UK. The vast majority of our 2,400 pubs are leased out to small businesses and entrepreneurs. Around 200 pubs operate on our Just Add Talent model (a managed operator agreement). Our ambition is to bring out the best in the great British pub – by attracting and retaining the best operators, investing to create great pubs at the heart of their communities and providing licensees with market-leading insight and support.
Apply today to discover Your Future, Untapped