Category Manager, De’Longhi Group (De’Longhi, Kenwood and Braun Household) Kenwood Global Headquarters, Havant, Hampshire | £Competitive + excellent benefits package
A Category Manager role we think you’ll like.
This is a Fixed Term ( Maternity Cover expected to be for a 1 year duration)
Brands, impact, responsibility, ambitious growth targets: our new Category Manager role ticks all the boxes for an exciting and challenging future.
You’ll work with leading brands and products that anyone can get excited about. And you’ll have the opportunity to make your mark in an entrepreneurial, fast-paced environment as you help us lead in categories across our UK subsidiary.
As a De’Longhi Group Category Manager, you’ll help us make an impact for globally-renowned brands. You’ll set the vision and direction for a specific category of small domestic appliance products, managing a portfolio of brands to maximise returns for our subsidiary and retail channels.
This role offers a fun and engaging mix of commercial portfolio, brand management and brand marketing, so not only will it keep you on your toes and allow you to grow your marketing skills, but for many professionals with category management experience, it will represent a step up in scope, breadth and challenge.
You’ll report into the Category Marketing Manager, working closely with cross functional internal teams including Shopper Marketing, Omni-Channel, Commercial & National Account teams and more as well as retailers, data and media agencies.
Full ownership and management of the total portfolio of products within the categories – NPD roadmap & existing range performance.
• Leads proactive approach to ensure range performance is optimised across the retail accounts through a rolling 12 month promotion plan.
• Liaises with Global Trade Marketing to provide Product Images, Videos & Features/Benefits Text for Retail Execution, and all Assets for Consumer communication.
• Ownership of advertising and promotional budget for the brand.
This role would suit someone with a background in FMCG brand/category management and/or consumer marketing, ideally with experience of managing multiple products/categories, media agencies, writing briefs and managing budgets. You could be a brand manager looking for your next challenge, or hoping to step up into a more senior role.
You’ll interface at Group and European MD level, influencing NPD colleagues in Italy & Germany as well as internal sales team colleagues and retailers, so it’s critically important that you’re able to communicate with gravitas and persuasion - not least because you’ll be required to present frequently to a variety of stakeholders.
There is a possibility that the right graduate, with exceptional talent and demonstrable (relevant) achievements in a commercial placement could learn the role at a more junior level.
Though largely office-based (at our Havant HQ), under normal circumstances this role will involve some travel for retail meetings across the UK, with occasional trips within Europe, so a driver’s licence and willingness to travel are essential.
As an employee of The De’Longhi Group, you’ll enjoy the backing and resources of a major global brand, combined with the entrepreneurial spirit and responsiveness of an innovative business that can make decisions quickly. We’re flexible, responsive and able to quickly test new ideas, which means we have a lot of fun in all our marketing roles.
The De’Longhi Group offers industry-leading benefits and a competitive package. Our culture and office environment are outstanding, with heavy investment into learning and development for all staff. Competitive Salary
• Excellent contributory pension
• 25 days holiday + bank holidays
• Free on-site parking
• Flexible benefits package
• De'Longhi, Kenwood and Braun Household are pioneering kitchen and home appliance brands that are internationally recognised and respected.