Social Media Manager
Full Time / Fixed Term Contract for 12 months
Hybrid with regular travel to our HO in Northampton and our office in London
Travel to our nurseries to collect content is required
Salary from £45k
Purpose of Role
The Social Media Manager is responsible for leading the strategic direction, execution, and performance of Bright Horizons UK’s social media presence. This role plays a key part in enhancing brand visibility, driving engagement, and supporting business objectives across B2C, B2B, and B2T audiences.
Key Responsibilities
Strategy & Planning
1. Develop and implement a comprehensive social media strategy aligned with business goals.
2. Lead the creative and content process to maximise customer satisfaction and engagement.
3. Build and nurture online communities across all platforms.
Content Management
4. Create and manage content plans across Facebook, Instagram, Twitter/X, LinkedIn, TikTok, Pinterest, and Instagram Reels.
5. Tailor content to suit platform-specific audiences and formats.
Platform Oversight
6. Manage all local Facebook pages via Meta Business Suite.
7. Deliver internal training and refresh modules in collaboration with the Professional Development team.
Budget & Finance
8. Oversee the social media budget and liaise with Finance to ensure accurate monthly invoices.
Campaign Coordination
9. Align organic content with marketing campaigns, paid media, and open day initiatives.
Cross-Functional Collaboration
10. Partner with PR for crisis communications and out-of-hours support.
11. Work closely with the Creative Team to develop innovative campaigns.
12. Collaborate with the Web Team to ensure SEO alignment.
Customer Experience
13. Oversee the social media complaints process and train the Complaints Team on best practices.
Performance & Analytics
14. Monitor and report on social media performance, using insights to refine strategy.
15. Track ROI/ROE and competitor activity to inform future development.
Innovation & Best Practice
16. Stay up to date with industry trends and recommend improvements.
17. Promote social media use across departments and update policy as needed.
Team Leadership
18. Line manages the Social Media Executive, providing guidance and development opportunities.
Essential Experience & Qualifications
19. Minimum 5 years’ experience in social media management.
20. Proven expertise across multiple platforms and audience segments.
21. Strong copywriting and editing skills.
22. Knowledge of algorithms, SEO, and analytics tools.
23. Experience in campaign and project management.
24. Excellent communication, collaboration, and leadership skills.
25. Ability to manage multiple projects under pressure.
Education Criteria
26. Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
27. Postgraduate qualification in Digital Marketing, Social Media Strategy, or Brand Communications. (Desirable)
28. Professional certifications such as Meta Blueprint, Google Digital Garage, or HubSpot Social Media Certification.
Personal Attributes
29. Creative thinker with a proactive mindset.
30. Strong attention to detail and organisational skills.
31. Passionate about digital innovation and community engagement.
32. Committed to continuous learning and development.
Key Competencies
33. Strategic Thinking
34. Communication & Influence
35. Creativity & Innovation
36. Collaboration & Teamwork
37. Analytical Thinking
38. Customer Focus
39. Leadership & People Development
We look forward to receiving your application!