Your role in our team
:
1. To support CLAAS UK and the CLAAS Dealer network in executing overall marketing activities, ensuring brand consistency across on- and offline channels. This role encompasses broad marketing coordination whilst placing particular emphasis on digital marketing, communications and journalistic content creation to ensure comprehensive support of CLAAS UK's marketing objectives.
2. Main Duties: Marketing Coordination and Support
o Collaborate with the Marketing Manager to deliver a broad range of marketing activities supporting both CLAAS UK and the dealer network.
o Provide timely responses and advice to marketing requests from the dealer network and internal colleagues, ensuring consistent brand application and market relevance.
o Maintain central UK Marketing inbox including responding to requests in a timely way.
o Proof reading to provide timely, accurate sign-off on all ENG language translations.
o Assist with logistical and promotional support for exhibitions and large-scale events, both physical and digital elements.
o Develop local sales initiatives and marketing materials from concept to distribution.
o Manage dealer media databases, upload current digital assets, and maintain alignment with ongoing campaigns. Digital Marketing and Communications
o Manage and grow CLAAS UK’s social media presence by creating, scheduling, and tailoring content aligned with local, national, and global strategies.
o Oversee the CLAAS UK website and dealer websites by updating campaign/promotional content, implementing user experience enhancements based on analytics, and applying SEO/SEM best practices with external partners.
o Coordinate SEO and Google Ads activities with Group Marketing and external agencies to maximise online visibility and lead generation.
o Plan, execute and analyse email marketing campaigns for internal communications, dealer updates, and customer engagement, ensuring adherence to GDPR and data protection requirements.
o Produce at least two monthly articles for the CLAAS IntraNet, contributing to internal communications and knowledge sharing.
o Capture, edit, and coordinate multimedia content before, during, and after events to support digital storytelling and marketing initiatives. Journalistic Content Creation
o Research, write, and edit feature articles, news stories, interviews, and case studies for in-house publications, ensuring compelling, accurate, and timely content that resonates with customers.
o Work collaboratively with internal stakeholders and external providers to deliver high-quality written, visual, and digital content.
Your profile:
3. Skills and Experience 2+ years working within an all-round Marketing role is essential. Degree or similar qualification within Marketing function is desirable. Working within the agricultural industry is desirable, in order to keep abreast of industry challenges and communicating effectively to consumers. Proficient with digital marketing tools such as social media platforms, CMS, email, marketing software, SEO tools and web analytics. Proven journalistic skills; researching, writing and editing articles for diverse audiences in print and digital formats. Awareness of GDPR and digital data management best practices. A creative flair and the ability to work confidently on your own initiative is essential. You will ooze enthusiasm as well as be confident, friendly and approachable to both internal and external contacts. Strong communication skills are imperative to be able to work with cross-functional teams and external agencies. Managing your own workload to meet deadlines is imperative. Due to the nature of this multi-functional role, an element of flexibility and initiative is imperative to ensure activities are executed with a high-level of professionalism. Excellent organisational and project management skills with the ability to manage multiple deadlines. Strong attention to detail is essential.
Your benefits:
4. Annual incentive scheme targeted to achieve 14% of salary
5. Brand new state of the art office building just of the A14 with free car parking
6. Ergnomic sit/stand desk
7. On site subsidised employee restaurant
8. 24 days annual leave rising by one day per calendar year to 28 with the option to carry over
9. Holiday purchase scheme to take annual leave to 30 days per year
10. Defined Contribution Pension Scheme with company contribution of 8%
11. Life assurance - 4 x annual salary
12. Free eye test and money towards glasses
13. Employee Assistance Programme - free legal and personal support for employees and their families
14. Christmas close down period
15. Industry leading sick pay
16. The rewards of working for a family owned, private company where we value all of our employees as key players in our business.
We look forward to your application. Your contact from our CLAAS Recruiting Team
Julie Christine White
CLAAS U.K. Ltd.
(+44) 01284 777733
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