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Job Title: Marketing Specialist
As a busy manufacturing and manufacturing services company, we are seeking a Marketing Specialist to join our team and help us promote our products and services to our customers and potential customers.
Responsibilities:
* Support marketing efforts and help build the brand;
* Copywriting and content creation, including writing marketing materials, website content, blog posts, and case studies, covering both digital and traditional marketing channels;
* Manage marketing campaigns for existing products and new product launches;
* Update the company website and social media with engaging content, case studies, and information on new products and company activities;
* Conduct market research on industry trends, competitor analysis, and customer insights;
* Support branding and design efforts by working closely with graphic designers to produce marketing materials that align with brand identity;
* Organize and promote trade shows and events that showcase products and services;
* Perform SEO tasks and updates to optimize website visibility in search results;
* Analyze weekly/monthly website performance using Google Analytics to identify trends and areas for improvement;
* Design and manage email campaigns, including developing templates, testing, and optimizing for better open rates, click-throughs, and conversions;
* Segment email lists into different categories such as newsletters, promotional, customer, and prospect lists;
* Assist with lead generation activities by converting social media traffic into leads that may result in sales.
Qualifications and Skills:
* Strong written and verbal communication skills;
* Passion and enthusiasm for marketing;
* B2B marketing experience in both digital and traditional methods;
* Understanding of SEO, email marketing, analytics tools, and social media management software;
* Experience in content creation and copywriting.
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