MARKETING MANAGER - LUXURY
REMOTE WORKING - CORNWALL - NEED TO BE BASED IN/AROUND THE AREA
UP TO £45,000 + FANTASTIC BENEFITS
THE OPPORTUNITY:
We're exclusively working with a recognised luxury brand that is about to embark an incredible journey to exponentially grow their marketing function. As part of their strategy, they're now seeking an experienced Luxury Marketing Manager to join the team to play a key role in taking the business to the next level.
As a Luxury Marketing Manager, reporting to the Marketing Director, whilst you'll be given autonomy to deliver on the Brand objectives, you'll also be working a team of marketeers and external agencies to help you meet your strategic objectives.
This is the perfect opportunity for an experienced Marketing Manager / Senior Marketing Executive to join this fast-growing business and play a key role in their future success.
THE ROLE:
Working closely with the Marketing Director and wider marketing team
Drive the Marketing Strategy development in consultation with the Head of Marketing
Development of Brand identity toolkit and ensuring brand continuity throughout the business
Develop and deploy annual Marketing plans for all brands
Conduct brand analysis, diagnostic, identifying weaknesses and opportunities
Compelling, distinctive creative campaign development
Design & packaging development across the portfolio
Media planning across all consumer touchpoints
Work with digital lead to develop & monitor successful social media programme
Manage consumer PR strategy and key messaging
Pricing analysis, strategy and deployment
Develop key consumer influencer and ambassador relationships
Assist Product Development Manager in developing forward innovation funnel
Strong project management of marketing activity
Championing the brand internally and externally
Strong cross functional working, pivot for all brand activities
Identifying key insights from competitor, consumer, category analysis
Ongoing budget planning and spend control
Key point of contact for all supporting agencies and partnersTHE PERSON
Current experience within the Luxury industry
Experience as a Marketing Manager, Senior Marketing Executive, Brand Marketing Manager or similar
Experience of working with developing product-based brands
Must have experience coordinating and managing agencies and budgets
Experience of developing marketing plans, media planning and budget planning
Able to lead on photoshoots
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