Paid Digital Marketing Executive – Informa Markets
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets, where buyers and sellers build relationships, showcase products and conduct business. Informa, a FTSE 100 company, has earned a place on Glassdoor’s Best Places to Work 2025 UK list.
Location
London, England, United Kingdom
Responsibilities
* Collaborate with the PPC agency to develop and execute comprehensive paid digital marketing strategies across key platforms such as Google, Meta, LinkedIn, and other relevant channels.
* Manage campaign budgets to maximise ROI and achieve KPI targets, working closely with agency partners.
* Work with internal stakeholders—including the Web Platform Lead, Brand Marketing Lead, and Social & Community Executive—to provide strategic direction for ad copy, creative assets, and landing page optimisation.
* Oversee A/B testing initiatives with the agency to continuously improve campaign performance.
* Monitor and analyse campaign performance, producing regular performance reports and actionable insights.
* Collaborate with the Seatrade Cruise, Decorex, and kbb teams to understand market needs and objectives, and develop targeted campaigns that resonate with each brand’s audience segments.
* Support event promotion and exhibitor/visitor acquisition campaigns, and coordinate integrated marketing efforts that combine paid digital with other marketing channels.
* Utilise analytics tools to track performance and identify optimisation opportunities, generating detailed reports on campaign effectiveness, lead quality, and conversion rates.
* Provide data-driven recommendations for budget allocation and strategy adjustments while maintaining accurate campaign tracking and attribution across all touchpoints.
* Stay current with digital marketing trends and platform updates relevant to B2B markets, research and recommend new paid channels, and contribute to audience persona and targeting strategy development.
* Support the broader digital marketing team with insights and best practices.
Qualifications
* 2–3 years of experience in paid digital marketing, preferably in B2B environments.
* Proven expertise in Google Ads, Meta Business Manager, and LinkedIn Campaign Manager.
* Strong analytical skills with experience in Google Analytics, conversion tracking, and reporting tools.
* Excellent written communication skills for ad copy creation and stakeholder reporting.
* Experience with marketing automation platforms and CRM systems.
* Understanding of lead generation and nurturing strategies.
* Ability to manage multiple campaigns and priorities simultaneously.
Additional Information
We believe that great things happen when people connect face‑to‑face. That’s why we work in‑person with each other, or with customers and partners, three days a week or more. When you’re not in our office, you get the flexibility and support to work from home or remotely.
Benefits
* Great community: a welcoming culture with in‑person and online social events, a charity day, and active diversity and inclusion networks.
* Broader impact: up to four days per year to volunteer, with charity match funding available.
* Career opportunity: bespoke training, mentoring platforms, and on‑demand learning with LinkedIn Learning, plus internal job move support.
* Time out: 25 days annual leave (rising to 27 days after two years), a birthday leave day, and the chance to work from anywhere for up to four weeks a year.
* Flexible personal benefits and company‑funded private medical cover.
* ShareMatch scheme allowing you to become an Informa shareholder with free matching shares.
* Strong wellbeing support through EAP, mental health first aiders, health subsidy, health apps, and more.
* Recognition for great work with global awards and kudos programmes.
* Opportunity to collaborate with teams around the world as an international company.
Equal Employment Opportunity
At Informa, we champion energy, ambition and a collaborative spirit. We are also a formal Equal Opportunities Employer. We base decisions on relevant qualifications and merit and do not discriminate on the basis of any protected characteristics or statuses. If you would like to request reasonable adjustments or accommodations during the hiring process or in the advertised position, please inform the relevant Talent Acquisition Partner once they have been in touch.
Data Privacy
See how Informa handles your personal data when you apply for a job here.
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