BDM Team Leader | Lead a High-Performing Sales Team
£70-80k OTE | Shoreham-by-Sea | Coaching & Conversion Focus
Ready to step into sales leadership? Turn your closing expertise into team success.
The Opportunity
Focus Group has scaled to a £1bn valuation with 30,000+ customers and 1,200+ employees. Our growth engine? A well-oiled sales machine that converts qualified leads into long-term customer relationships.
We're looking for a BDM Team Leader who can take our lead conversion to the next level. You'll lead, coach, and develop a team of Business Development Managers, helping them maximize every opportunity that comes from our BDE team.
This isn't just people management – it's about being a hands-on coach who can demonstrate best practice, improve conversion rates, and build a winning team culture.
What You'll Actually Do
80% Coaching & Leadership:
* Coach your BDMs on qualifying leads, overcoming objections, and closing techniques
* Conduct regular 1-2-1s focused on performance improvement and skill development
* Shadow calls and provide real-time feedback to improve conversion rates
* Run team training sessions on product knowledge, sales methodology, and best practices
* Monitor team KPIs (conversion %, pipeline velocity, deal size) and drive improvements
* Create accountability through clear targets and performance reviews
* Build team morale and maintain a high-energy, performance-driven culture
20% Strategic & Cross-Functional:
* Work with marketing and BDE teams to improve lead quality and qualification
* Analyse conversion data to identify bottlenecks and opportunities
* Report team progress and insights to Sales Management
* Collaborate on incentive structures and recognition programs
* Manage team capacity, diaries, and resource allocation
Who We're Looking For
Essential:
Proven B2B sales experience in Telecoms, IT, or technology solutions
Track record of strong conversion – you know how to close deals consistently
Coaching or mentoring experience in a sales environment (formal or informal)
Understanding of the full sales cycle from lead qualification to contract signature
Strong communicator – you can give constructive feedback and inspire performance
Data-driven mindset – comfortable using metrics to identify problems and track improvement
Leadership presence – people naturally look to you for guidance and direction
Highly organized – can manage multiple team members and priorities simultaneously
Desirable:
* Previous team leader, supervisor, or sales management experience
* Experience building sales coaching frameworks or training materials
* Track record of improving team conversion rates or sales metrics
* Familiarity with CRM systems and sales performance tools
Why Focus Group?
Scale and stability: £1bn valuation, 30,000+ customers, 1,300+ employees across all UK offices
Growth trajectory: One of the UK's fastest-growing tech providers with ambitious expansion plans
Proven development: Our people stay and grow with us (see our success stories from BDE → BDM → Team Leader in under 3 years)
Quality leads: Our BDE and marketing teams generate consistent, qualified opportunities
Recognition culture: We celebrate wins, reward performance, and promote based on results
This Role Is Right For You If:
You've been a top-performing BDM and want to step into leadership
You genuinely enjoy coaching others and seeing them succeed
You're frustrated by poor conversion rates and know you can fix them
You want to lead by example, not just delegate from a distance
You're ready for the challenge of balancing personal sales with team development
You see this as a stepping stone to senior sales leadership
The Process: (Please note the below process is subject to change due to logistics, candidate availability, and office location requirements)
1. Initial phone screening (30 mins)
2. Competency-based interview with Sales Manager (60 mins)
3. Final interview with Director + scenario-based exercise (90 mins)
4. References and offer
Ready to build a high-performing sales team? Apply now.
Focus Group is committed to diversity and inclusion. We welcome applications from all backgrounds and will provide reasonable adjustments during the recruitment process.
Focus Group Ltd is committed to protecting all personal data in accordance with GDPR. All employees share responsibility for data protection. Report any concerns to your manager or Data Protection Officer.