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The Company
A well-established digital platform with over a million active users across the UK, offering technology-led subscription services in a fast-scaling consumer market. Known for its innovation in healthcare and eCommerce, the business has seen rapid growth in recent years and is continuing to expand its analytics capabilities. The Customer Insight Analyst will play a key role in shaping customer and marketing strategies by translating behavioural data into commercial insight.
The Role
This is a hands-on role focusing on customer analytics, segmentation, and marketing performance. You'll be responsible for building dashboards, analysing behavioural trends, and guiding strategic decisions across acquisition, retention, and customer lifetime value. The role suits an analyst who's confident with SQL, data visualisation tools like Tableau, and who can bridge the gap between data and non-technical stakeholders.
Key Responsibilities
Deliver insight to support acquisition, retention, and growth strategies
Build and maintain a scalable Single Customer View (SCV) combining CRM, transaction, and engagement data
Develop segmentation models based on lifecycle stage, engagement, and behaviour
Analyse campaign performance and customer trends to optimise marketing strategy
Create dashboards and reports in Tableau to communicate insights clearly to stakeholders
Work closely with marketing, commercial, and data teams to drive cross-functional action
Ensure high standards of data quality, governance, and compliance
Stay updated on trends in customer analytics, eCommerce, and digital health
Skills & Experience
Strong SQL skills for data extraction and manipulation
Proven track record in customer analytics or marketing insight roles
Ability to communicate insights clearly to non-technical stakeholders
Experience with campaign analysis, customer segmentation, and lifetime value modelling
Commercial mindset with a focus on growth and retention
Experience with GA4, BigQuery, or other advanced analytics tools
Familiarity with churn, retention, or cross-sell modelling
Background in healthcare, eCommerce, or subscription-based businesses
Exposure to scripting languages such as Python
The Company
A well-established digital platform with over a million active users across the UK, offering technology-led subscription services in a fast-scaling consumer market. Known for its innovation in healthcare and eCommerce, the business has seen rapid growth in recent years and is continuing to expand its analytics capabilities. The Customer Insight Analyst will play a key role in shaping customer and marketing strategies by translating behavioural data into commercial insight.
The Role
This is a hands-on role focusing on customer analytics, segmentation, and marketing performance. You'll be responsible for building dashboards, analysing behavioural trends, and guiding strategic decisions across acquisition, retention, and customer lifetime value. The role suits an analyst who's confident with SQL, data visualisation tools like Tableau, and who can bridge the gap between data and non-technical stakeholders.
Key Responsibilities
* Deliver insight to support acquisition, retention, and growth strategies
* Build and maintain a scalable Single Customer View (SCV) combining CRM, transaction, and engagement data
* Develop segmentation models based on lifecycle stage, engagement, and behaviour
* Analyse campaign performance and customer trends to optimise marketing strategy
* Create dashboards and reports in Tableau to communicate insights clearly to stakeholders
* Work closely with marketing, commercial, and data teams to drive cross-functional action
* Ensure high standards of data quality, governance, and compliance
* Stay updated on trends in customer analytics, eCommerce, and digital health
Skills & Experience
Essential:
* Strong SQL skills for data extraction and manipulation
* Experience using Tableau or a similar data visualisation tool
* Proven track record in customer analytics or marketing insight roles
* Ability to communicate insights clearly to non-technical stakeholders
* Experience with campaign analysis, customer segmentation, and lifetime value modelling
* Commercial mindset with a focus on growth and retention
Desirable:
* Experience with GA4, BigQuery, or other advanced analytics tools
* Familiarity with churn, retention, or cross-sell modelling
* Background in healthcare, eCommerce, or subscription-based businesses
* Exposure to scripting languages such as Python
Desired Skills and Experience
Customer Analytics, SQL
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Analyst
* Industries
Retail Health and Personal Care Products
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