Head of Marketing – Wokingham – Permanent – £50‑60k
We are partnering with a leading UK B2B services provider, as it enters its next phase of commercial growth. They are seeking a Head of Marketing to transform marketing into a revenue‑generating function. This role focuses on pipeline, performance, and measurable growth.
This is a unique opportunity to have a central role in shaping commercial strategy and influencing market positioning and future growth of this well‑established successful business – a marketer’s dream, with a people‑focused culture.
The Role
Reporting to the Managing Director and leading a team of 7 you’ll
* Define and execute full‑funnel marketing strategy
* Align marketing initiatives directly with sales outcomes
* Optimise CRM and data‑led processes (MS Dynamics)
* Implement predictive lead scoring and intelligent segmentation
* Drive campaign personalisation and conversion rate optimisation
* Leverage AI tools for content creation and automation
* Collaborate closely with Sales on pipeline growth
* Represent the business at industry events and strategic partnerships
You will have a central role in shaping commercial strategy and influencing market positioning.
Candidate Profile
* Has 5+ years experience in B2B marketing with demonstrable ROI
* Solid digital marketing background – SEO/PPC/social media and email campaigns
* Understands outbound growth and account‑based marketing
* Has deep CRM expertise, ideally MS Dynamics
* Is proficient in leveraging AI tools for marketing initiatives
* Combines creativity with commercial rigour
* Thrives in high‑growth, fast‑paced environments
* Experience in buyer intent marketing, product marketing, PR, or video case study production is advantageous
Why This Role
* Significant autonomy and strategic influence
* Direct link between marketing strategy and revenue performance
* Opportunity to lead a best‑in‑class revenue engine
* Competitive salary with growth‑linked incentives
* 22 days holiday plus bank holidays and pension
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