Blynk is a leading low-code IoT platform that enables businesses to launch connected products faster, without the complexity of traditional development. The platform includes everything needed to build and scale IoT solutions—cloud infrastructure, web and mobile apps, device management, and data dashboards—out of the box. Blynk is hardware- and connectivity-agnostic, fully white-labelable, and built for scale. Since 2014, it has powered IoT solutions for 5,000+ businesses across industries like HVAC, agriculture, automation, and consumer tech.
About the role:
Blynk is looking to hire our first Growth PMM leader, reporting to our President. Building upon our large community and existing commercial success, you will take Blynks PLG growth to the next level, resulting in the expansion of self-serve revenue and PLG-based pipeline for the enterprise motion.
Your work and leadership will help us hit our ambitious revenue targets by owning the PLG experience and go-to-market. While this role starts as a “team of one”, the long-term goal is for you to build your team of additional PMMs and other growth-critical roles such as community management, evangelism, etc.
We are a remote-first company, primarily looking for candidates in the European region.
As Blynks Growth PMM Director, you will:
* Own PLG growth metrics across the funnel, from traffic and signup to activation, retention, and paid conversion, using data to prioritize experiments and improvements.
* Build a repeatable growth engine by operationalizing how we launch, measure, and optimize every self-serve touchpoint.
* Craft differentiated messaging that clearly communicates Blynk’s technical value to both engineers and business leaders in IoT.
* Launch and relaunch high-impact capabilities and partnerships that drive step-function gains in acquisition and active use.
* Feed demand gen channels with compelling content that inspires adoption, active use, and paid conversion
* Collaborate with product, design, and engineering to analyze user behavior, uncover friction, and improve website, onboardin, g and in-product conversion.
* Translate product usage signals into sales plays and build enablement content (decks, playbooks, competitive guides) that help sales close deals driven by product activit
* Develop the growth marketing function: hire, mentor, and scale a team that blends analytical rigor, technical fluency, and storytelling craft.
Youre a great fit if:
* 8-10 years of experience in product marketing for a B2B SaaS company offering any of the following platforms: low-code/no-code, cloud infrastructure, hardware + software solutions, developer tools, or analytics.
* You have any of the following domain experience: IoT, satellite connectivity, HVAC, smart buildings, construction, asset tracking, digital transformation, and automation.
* You have crafted and implemented successful PLG strategies to reach and win target personas (70% technical, 30% business). These strategies are consistent with our stage as a scaling startup targeting mid-market companies and up.
* You create authentic messaging and integrate, from awareness to paid conversion, that our unique customer base loves and shares.
* You have created scalable, compelling content and messaging that drives demand engines and increases awareness, adoption, usage, and referrals..
* You work effectively with cross-functional teams (marketing, product, design, UX, and engineering) to run experiments and optimize growth channels.
* You have a track record of rolling up your sleeves as an effective hands-on contributor and as a leader in growing high-performing teams.
* You thrive in evolving startup environments and have experienced rapid company growth.
You will get:
* Competitive compensation package
* Flexible and open vacation policy
* High-growth career trajectory, aligned with rapid commercial growth of our company
* Supportive and flexible work environment
Blynk is an equal opportunity employer. We know employing a team rich in diverse thoughts, experiences, and opinions allows our business to flourish. We make all employment decisions including hiring, evaluation, termination, promotional, and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
We encourage all who are interested to apply. We cant wait to hear from you!