Head of Sales – Cabling
Salary: £75,000-£85,000 + sales incentive bonus + company benefits
The Role
We are looking for an experienced Head of Sales to lead a high-performing B2B sales function and deliver profitable, predictable revenue growth. This is a senior leadership role with ownership of sales performance, forecasting, and customer experience.
You will embed strong proactive sales mindset, pipeline discipline, and data-led decision making, while building a results-driven, customer-focused sales culture. Working closely with the Sales & Marketing Director, you will help execute the wider commercial strategy.
Key Responsibilities
Lead, coach, and develop a high-performing sales team
Drive consistent sales growth through structured cadence, forecasting, and pipeline management
Proficient on CRM, analysing team sales data and identifying gaps
Champion customer-first, value-based selling
Grow OEM, Panelbuilder, and MRO market segments, including ecommerce
Strengthen key customer relationships and strategic accounts
Partner cross-functionally with Marketing, Operations, Supply Chain, and Finance
Experience Required
Proven track record leading a successful internal and external sales team
Experience delivering growth through structured sales execution and forecasting
Strong people leadership, coaching, and performance management skills
Exposure to OEM, Panelbuilder, or MRO markets preferred but not essential
Experience in distribution, industrial, technical, or electrical environments advantageous
Personal Attributes
Results-driven, commercially astute, and disciplined
Confident leader with strong communication and influencing skills
Highly organised, resilient, and customer-focused
Energy, passion and ambition
Location
This role requires regular on-site leadership. Candidates must be based within a one-hour commute of Luton.
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