Why Superdrug?
Passionate about Beauty and Health? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.
At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun.
We’re all about personality, we have fun, and we work hard to deliver That Superdrug feeling.
In this role you are supporting and co-creating the delivery and execution of CRM activity across the member base of 9 million customers. You will be delivering highly creative, personalised and relevant communications that Superdrug members know and love. All campaigns will drive online & offline customer behaviour alongside the CRM KPIs.
You will be responsible for the implementation of CRM campaigns to develop and grow the Superdrug Health & Beautycard loyalty scheme.
· Co-create the CRM & Loyalty activity plan, ensuring all campaigns are customer first and strive to increase the core CRM KPIs – Sales Participation, Acquisition and Active Member Rate.
· Lead and champion all things creative, constantly searching for and discovering the latest industry trends, creating highly engaging and revenue-driving campaigns, ensuring they’re further driving the channel’s engagement metrics and objectives.
· Work closely with the Email Design Team to constantly be improving the effectiveness of digital communications.
· Work with key stakeholders across Commercial, eCommerce, Marketing and Supplier teams to bring campaigns to life cross channel, including email, push, SMS and social where appropriate – driving sales and customer engagement.
· Take a data-driven approach to CRM, using insight to influence and enhance storytelling and retention. Ensure CRM activity is personalised utilising the appropriate data segmentation to guide CRM targeting and content variation.
· Ensure all campaigns are performing against key performance and engagement metrics.
2-4 years’ experience in a similar CRM role within retail, (Health & Beauty preferable but not essential)
· A creative mindset is a must
· Proven track record in end to end campaign management and analysis is essential
· Evidence of using insight and data to drive improvements and ongoing test and learn across all elements of CRM delivering strong ROI figures
33 days holiday rising to 38 days with length of service (inclusive of bank holidays)
~2 staff discount codes for yourself and a family member or friend
~30% discount on Superdrug Own Brand Products both in store and online
~ Hybrid working patterns available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station
~ Company pension matching and bonus
~ We offer Wagestream - a money management app that gives you access to a percentage of your pay as you earn it
~ Enhanced maternity/shared parental/adoption leave, company sick pay and pregnancy loss and support
30pm - Hybrid working available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.
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