What you do Main purpose of post This is a senior and strategic role in our fundraising team. You will be responsible for leading the development and delivery of our Individual Giving strategy, ensuring sustainable growth in income from individual donors. You will oversee the retention and stewardship of existing supporters and implement creative, data-led campaigns to attract new donors across multiple channels. You will line manage the Legacy and In Memory Manager, supporting their growth and the success of these high-value income streams. Key Responsibilities Strategic Development and Planning Lead the development and execution of a multi-year Individual Giving strategy. Develop and deliver an annual work plan to achieve agreed income targets. Use data insights and donor segmentation to shape compelling and effective campaigns. Campaign Management Plan, manage, and evaluate a portfolio of Individual Giving campaigns including: o Regular giving o Payroll giving o Charity lottery o Online and offline donor acquisition Test and implement new fundraising approaches to increase donor conversion and value. Ensure all communications reflect the charity’s tone, values, and brand. Donor Retention and Stewardship Design and implement supporter journeys that deepen donor engagement and loyalty. Work with our Marketing Manager to oversee donor communications to specific audience groups and stewardship activity, ensuring a positive supporter experience. Monitor donor behaviour and lifetime value to inform stewardship and upgrade strategies. Legacy and In Memory Giving Provide strategic oversight of legacy and in-memory income streams. Line manage and support the Legacy and In Memory Manager to deliver agreed targets and KPIs. Support the development of a legacy marketing plan to grow our legacy pipeline. Support development of relationships with legacy pledgers and inmemory donors Budgeting and Performance Manage income and expenditure budgets for Individual Giving. Track and analyse campaign performance against KPIs and ROI targets. Maximise all gift aid opportunities within the agreed audiences. Report regularly to the Head of Fundraising on performance, opportunities, and risks. Cross-Team Collaboration Work with Communications, Digital, and Data colleagues to ensure campaigns are well-coordinated, data-driven, and creatively delivered. Champion best practice in data protection and ethical fundraising. Stay informed on sector trends, regulations, and innovations in individual giving. Ensure that all activities and contacts are managed through the charity’s CRM (Raiser’s Edge) Who you are We are seeking a highly motivated individual who shares our values to join Weston Park Cancer Charity’s busy charity team. Our Senior Individual Giving Fundraising Manager will play a vital part in our team and help us to deliver our vision: a better life for those living with, and beyond, cancer in our region. About you: Strategic and data-driven mindset – able to develop long-term plans and use insight to drive continuous improvement and income growth across Individual Giving and Legacy streams. Exceptional communication and storytelling skills – confident in crafting compelling donor messages that inspire giving and build lasting relationships. Strong management ability – capable of supporting and developing team members, fostering a high-performing, collaborative culture. Analytical and results-oriented – comfortable working with data and KPIs to evaluate performance, inform decisions, and demonstrate impact. Supporter-centric approach – committed to delivering excellent donor experiences with empathy, integrity, and a deep understanding of donor motivations. Act as an ambassador for Weston Park Cancer Charity, reflecting the objectives and values, and to always work in the best interests of the charity. Support and encourage harmonious internal and external working relationships How to apply Closing date : Sunday 14th September @11.59pm 1st Interview date: Thursday 25th September 2nd Interview date: Tuesday 30th September Application format: Please send a CV and covering letter demonstrating that you have read the job description / person specification and how you meet the essential and (where relevant) desirable criteria for this role. This can include skills, training, membership of professional bodies and experience. The covering letter will form a key part of the recruitment process and you should demonstrate your suitability for the role in no more than two pages. Weston Park Cancer Charity is committed to promoting equality of opportunity and values diversity of culture among our staff. All applications are anonymised as part of the selection process, so please do not forward any documents in PDF format.