Contract Type: Permanent Hours: 35 Hours Per Week Location: Bramall Lane, Sheffield United Training Facilities: Dore & Shirecliffe, Sheffield Hallam Sports Park, Away Fixtures. Department: Marketing Line Manager: Social Media Manager Salary: Dependant on Experience Post Reference: BL022026-SME From idea generation through to production, publishing and performance analysis, the Social Media Executive will play a key role in shaping how Sheffield United is represented across digital platforms. The role is responsible for creating engaging, platform-specific content that captures the story of the Club across the women's and men's teams, community and fan engagement initiatives, and commercial partnership activity. Role Responsibilities: - Plan, capture and publish high-quality and paid social content using engaging mobile-first footage and assets supplied by the wider content team, supported by best-practice, platform optimised social copy. - Act as matchday social media lead on a rotational basis for home and away fixtures, working in collaboration with the social media executive to deliver timely, accurate and engaging live coverage, alongside pre- and post- match content - Distribute and optimise content across all relevant platforms, including TikTok, Instagram, Facebook, YouTube, X, WhatsApp, LinkedIn, Snapchat, Threads, ensuring content is tailored to audience, platform and objective - Deliver best in class coverage of training sessions and match fixtures across both the men's and women's teams, demonstrating a reactive, calm and precise approach in high-pressure, live environments - Collaborate with external stakeholders, including the EFL, WSL, commercial partners and third-party collaborators, to deliver campaigns, activations and content that meet club and partner objectives - Monitor and analyse platform performance, audience behaviour and content trends, using insights to inform content decisions, improve engagement and optimise output across channels - Proactively identify new content opportunities and storylines across the club's ecosystem that align with engagement growth, revenue generation or strategic priorities - Research and stay ahead of platform trends, emerging formats and best practice, proactively recommending and implementing innovations to evolve the club's social media presence - Ensure all content adheres to Sheffield United's brand guidelines, tone of voice, social media policy and safeguarding requirements, maintaining accuracy and attention to detail at all times - Maximise the reach and impact of news and editorial content, with a specific focus on driving traffic and engagement to club-owned platforms, including the website, app and streaming services - Support revenue driving objectives including commercial partnerships, retail campaigns, and ticket sales, through effective social media execution and amplification - Work collaboratively across marketing and media teams, from concept and planning through to publishing and post-campaign review, ensuring alignment with wider marketing strategies - Build and maintain positive working relationships with players, coaching staff and internal stakeholders to support content creation and delivery - Edit and produce platform specific content using tools such as Adobe Creative Suite, CapCut and Canva, tailoring formats, pacing and creative execution to maximise performance - Any other reasonable requests as directed by management. Club Wide Responsibilities: - Adhere to all Sheffield United Football Club's Safeguarding Policies and Procedures to foster an environment which protects from harm those defined as children and adults at risk. - Report any concerns of a Safeguarding nature to the relevant parties and remain fully compliant with any applicable Safeguarding checks and due diligence and recognise your responsibility to the Club's Safeguarding agenda. - Report any concerns of discrimination to the relevant parties and promote a welcoming and inclusive club environment for all. - Adhere to the Club's Equality, Diversity and Inclusion policies, supporting the Club to create an environment which is inclusive and all-encompassing. - Carry out and actively participate in all training requests as directed by the Club, including mandatory health and safety training, emergency procedures, fire safety, manual handling, safeguarding, and role-specific safety instruction. Essential Criteria for the Role: - Demonstrate experience creating high-performing, platform-native social media content - Excellent working knowledge of all major social media platforms, with the ability to adapt quickly to platform changes and trends - Proficient in Adobe Suite, CapCut or similar editing tools; experience with Instagram Edits or Lightroom desirable - Strong understanding of social media analytics and performance metrics, using insights to inform content decisions and best practice - Passion for football and strong understanding of the sports media landscape - A creative and organised thinker with the ability to plan ahead while also reacting quickly when required - Comfortable delivering live and reactive social media coverage in high-pressure environments - Flexible and willing to work around the football calendar, including evenings, weekends and matchdays - Experience working within a professional football club, sporting organisation or live events environment Desirable Criteria for the Role: - Experience creating content across both men's and women's football